How Does The Shoe Industry Adjust Its Industry?

　　眾所周知，中國是全球最大的鞋類生產國和出口國。近幾年，中國每年生產各種鞋超過100億雙，占全球制鞋總量的60%多，是世界最大的鞋類制造基地。2008年出口為81.2億雙，金額達288億美元，國內消費量達20多億雙，鞋業商品零售額達3000億元人民幣。

In the past ten years, China's footwear import and export trade has been developing rapidly.

The number of footwear exports in China increased by 1.38 times in 2008 compared with 1999, and the export volume of footwear in China increased by 2.34 times in 1999 than in 1999. The number of imports of Chinese footwear increased by 16 times in 2008 than in 1999; the import value of footwear in China increased by 35.5 times than that in 1999.

China has become the main supplier of footwear trade in the world, and has also opened its domestic market.

At present, China's footwear industry has become an integral part of the world footwear industry chain.

Driven by the wide market of shoe industry in the world, China's footwear industry has stepped onto the platform of the world's footwear industry.

In the world shoe industry, there is such a saying: 80% of the world shoe orders are in the hands of Chinese, and 60% of the world's finished shoes are made by Chinese factories.

China is also known as the world's largest producer of shoes, the first consumer country and the first export power.

However, such titles are no longer giving people much glory, because the spectacular scenery and prosperity have been increasingly unable to cover the dull pain of China's manufacturing -- low end products, small profits, inferior position in the global value chain division of labor, no pricing power, vicious competition, and serious pollution caused by extensive overproduction.

Nowadays, the shoe industry is popular with the saying that 2010 is the "2012" of China's footwear industry.

Is this a alarmist voice or a frightening reality?

Major changes in the world economic structure will often lead to a profound adjustment of economic structure and industrial structure and a new development platform, which is the objective law of economic development.

The upgrading and adjustment of the footwear industry is irresistible.

So, how should shoes manufacturers take an active part in this adjustment and find their own position in the new industry chain?

The following four changes must be realized:

First, we must resolutely abandon the idea of relying on low cost and high profit growth for development and firmly establish the concept of relying on quality for survival, relying on management and efficiency, relying on innovation for development and development, and strive to improve the core competitiveness of enterprises.

Second, we must change from pursuing short-term interests to focusing on long-term sustainable development.

Enterprises should take the initiative to do well in energy conservation and emission reduction, take the initiative to improve the utilization rate of resources and strictly carry out environmental protection work related to enterprises.

Third, we must change from childhood to independence and focus more on cooperation and development, pay more attention to international division of labor, social division of labor, coordination and cooperation, develop in disorder and have different characteristics, and find their own position in the industrial chain.

Fourth, we should change from simply pursuing the economic benefits of enterprises to paying more attention to the combination of economic benefits and social responsibilities.

Enterprises should not only abide by the law and discipline, but also pay attention to honesty and integrity, and consciously safeguard the legitimate rights and interests of workers.

The spread of the current international financial crisis has caused great challenges and challenges to the real economy of various countries, and has inevitably brought difficulties and pressures to the development of the world's footwear industry. At this very time, it is necessary for the shoe industry colleagues across the world to strengthen exchanges, unite and promote cooperation, enhance their ability to resist risks and seize opportunities, and jointly promote the early recovery and healthy development of the world shoe industry.

In today's world, many advantages of China's shoe industry are hard to replace by any other country or region.

China's abundant raw material resources, perfect industrial chain and huge processing capacity are in the mid-level processing technology and product quality of the world, with a large potential market of 1 billion 300 million people, political and social stability, and so on.

These are all difficult to achieve in the past twenty or thirty years by countries around or other continents. This is also the fundamental guarantee for the sustainable development of China's footwear industry.

The goal of our future development is to upgrade from China to create for China. In the development chain of shoemaking industry, we are moving from a big shoe producing country to a shoemaking power.