Home >

Why Do The Seven Wolves Burn This 2010 Spring?

2010/4/20 16:18:00 45

??? 日本語 Fran?ais English 中文

A series of data and facts indicate that the seven wolves are still angry.

Why did the seven wolves get into this difficult situation?

In the past 09 years, the company's revenue grew by the number of channels and other businesses.

clothing

Revenue basically met expectations, and other business revenue exceeded expectations.

In the 09 year, the company achieved a revenue of 1 billion 987 million yuan, an increase of 20.24% over the same period last year.

company

clothing

Business revenue basically met expectations. By the end of 09, the total number of terminals owned by the company increased by 17.33% (3249 total) over the 08 years, of which the direct and joint terminals increased by 55.46% over the 08 years (220 total).

The growth of the company's sales channel makes the company

clothing

Revenue reached 1 billion 809 million yuan, an increase of 11.45% over the same period last year.

In addition, the company's other business revenue has increased significantly, exceeding our expectations. In the past 09 years, the other business revenue of the company was 179 million yuan, up 5.53 times compared to the same period last year, mainly in the sale of trademark usage fees, channel franchise fees and props. The other business income composition of the company is shown in Table 3.

The increase of gross profit margin makes the total profit of the company increase by over revenue, and the decrease of the actual income tax rate makes the net profit growth exceed the total profit growth.

The average gross profit margin of the company's main business in 09 years was 38.35%, an increase of 4.4 percentage points over the 08 year period.

clothing

Business and other business gross margin increased year-on-year is the main reason.

The decline in raw material prices has increased the gross profit rate of the main garments of the company, and the gross profit rates of casual wear, casual pants and T-shirts have increased by 3.34, 1.09 and 1.96 percentage points respectively. The increase in gross profit margin of the main products has increased the gross profit margin of clothing business by 3.95 percentage points (38.19%) over 08 years.

In other businesses, the gross profit margin of other businesses in the company has also been greatly increased due to a substantial increase in the royalty and royalty income (gross profit margin of 100%) and the increase in sales revenue and gross profit, such as props. (see an increase of 23.29 percentage points over the same period), see the table 3 in detail.

The company's main business and other business gross margin increased, so that the company realized a total profit of 259 million yuan, an increase of 28.10% over the same period.

In addition, due to the adjustment of deferred income tax, the actual tax rate of company income tax decreased by 2.6 percentage points compared with the same period last year, and realized net profit of 204 million yuan, an increase of 33.27% over the same period last year.

The company's gross profit margin increased so that the total profit of the company increased more than the income growth. The income tax rate decreased and the net profit increased more than the total profit growth.

The company will continue to expand channels in the future, and promote the upgrading and integration of channels.

Electronic Commerce

Sale.

In order to refine the channel management, the company set up six large areas, which is responsible for the management and control of the local area and the expansion of the direct operation system.

In 2010, we should steadily promote the upgrading and integration of distribution system channels, speed up the construction of direct operation system, and initially establish a standardized management system of direct battalion system, so as to facilitate the subsequent effective replication and promotion.

In addition, the company will also develop.

Electronic Commerce

09 year company

Electronic Commerce

The sales revenue reached about 3 million yuan, although it increased by 749% over the same period, but now it is mainly dealing with the company's inventory products. The Future Ltd will increase the sales volume.

Electronic Commerce

An attempt to model the order processing system, which is working with IBM, will also be launched in 2010.

Continue to give the company "recommended" investment rating.

Our Forecast Ltd 10-12 years EPS is 0.94, 1.23, 1.58 yuan, the target price in the next 6-12 months can reach 33 yuan, continue to give the company "recommended" rating.

Editor's note: is the growth of seven wolves just because of the growth of clothing business?

In fact, every link is indispensable to an enterprise, so how can clothing business grow?

Not good.

agent

Can we achieve such results with excellent terminals, first-class services and so on?

The answer is no doubt.

Therefore, enterprises should not only have a unique vision, but also need a sound management system.