Hangzhou: Let Businessmen Stare At Women While Stare At Men?

Nevertheless, there are still many men exclaim: shopping with their wives or girlfriends, they are always shuttling in the various brand counters on the floor, but there are not many choices for men. Why businessmen have always fixed their eyes on women.

Some stores in Hangzhou City, most of the layout of the store is almost the same: the first floor is cosmetics, the two floor is the popular Museum, the third floor is the female fashion Pavilion, the four floor is the metropolitan ladies hall, the five floor is the leisure brand and the sports brand, and some of them may also have restaurants, electric amusement parks, and movie and TV cities. So the number of men's floors is very small.

I'm afraid this situation will soon change. Built by Hangzhou Hongfeng Investment Co., Ltd. Men's wear Base "international land" to enter the perspective of Hangzhou residents, businessmen have always fixed their eyes on the pattern of women, may break an exception in Hangzhou.

Investment should reduce risks

Fresh, stall selling and property rights.

Sijiqing business circle, which is the 15 market, is Hangzhou. clothing There is a China Textile Center in the industrial circle. Women's wear One street, and clothing Designer cradle -- 116 cultural and creative industry park.

There is only one street between the international market and the Sijiqing fabric market. Although it is drizzle, the fabric market in Sijiqing is still crowded, and there are many buyers and sellers coming and going internationally.

From the first floor to the five floor, the shops of all the shops are bright and clean, and the floor is spotless. clothes Hanging in neat shape, men's clothing is full, and all the shops are busy finishing. clothes 。 It makes people feel like a big shopping mall rather than a wholesale market.

It is understood that in addition to clothing The international remaining floors of shops are mainly located. clothing The exhibition hall of the exhibition will be gathered from all parts of the country, including Korea, Japan and Hongkong. Men's wear Brand. It is reported that this property exhibition hall is unique in Hangzhou. The so-called property right, that is to say, the more than 200 large shops in the whole building of the international housing estate have property rights certificates. As long as you manage well, you can sell this shop to you, which reduces the investment risk of merchants.

It's no bother to go shopping with your wife.

Please stay, man's mind must be thorough.

Speaking of Men's wear People who are familiar with the clothing industry will think of "red gang", such as YOUNGOR, Shanshan and Luo Meng. They will think of the seven wolves, Li Lang, Jin Ba and gifted scholars of Fujian faction.

"These Men's wear Basically business. Men's wear It does not belong to the scope of our business. Our target consumer group is targeting the huge group of post-80s and post-90s. Market operators say so. It is understood that the location of international positioning is 80, 90 after the leading leisure men's wholesale and retail sales, the idea of differential competition is very clear.

Looking back at the history of leisure wear in China. In the 90s of last century, Giordano, JEANSWEST, burglung, Baleno and others, with Hong Kong background, took the lead in entering the Chinese mainland market, bringing leisure waves and popular pursuit among young people. Leisure clothes Ushered in the era of "Hongkong brand".

After more than ten years of development, mainland China Leisure clothes The rapid rise of Metersbonwe, YISHION and a number of domestic brands, leisure clothing gradually entered the "domestic brand" era. In recent years, ZARA, H&M, C&A, GAP and other foreign fashion brands have been stationed in China, and sales in big cities such as Shanghai and Beijing have been frequent, and have accelerated the pace of expanding the Chinese market. Leisure clothes The market will soon face the "third generation" competition. It is predicted that in 2010 Leisure clothes The battle for big stores will intensify.

In Hangzhou, when it comes to clothing, many people first think of Hangzhou. Women's wear Because Hangzhou silk Women's wear The climate has gradually formed. And what about men's wear in Hangzhou? Basically, the foreign monks chant chanting.

At present, there is not a large-scale menswear base in East China. The platform for Hangzhou to build land international is aimed at achieving differential competition and aiming at the handsome young people. Planning shows that there will also be Brazil restaurants, leisure coffee bars, Chinese teahouses and other formats to create a diverse and nutritious "fishing ground", in order to attract large customer groups, forming the influence of fashion trends, and ultimately form a healthy. fashion The way of life.

Xiaobian commented: the homogenization competition of garment industry has changed in Zhejiang! Let's wait and see the future of Hangzhou's differentiated competition.