Wang Lifen Venture: Better To Die Suddenly On The Unknown Road.

Resigned from CCTV in September 2009. She founded the company and became editor in chief and started her career. In 2005 and 2008, we won the title of "win China" and "us". In the same year, he was selected as the "global youth leader" by the Davos world economic forum. He was formerly a producer of "economic information network", "global information list", "first time" and "economic half-hour".

In the strange field, Wang Lifen soon made a mistake.

The first mistake has something to do with Ma Yun. In April 2009, when Wang Lifen was training at Harvard Kennedy School of government, he had a very good idea to make a C2C website. In short, Ma Yun's C2C website Taobao sells tangible items, and she wants to build a platform to "tap" the wisdom and experience of people's minds. When users open the website and pay for it, they can talk to the video they want.

Wang Lifen thought the idea was great. More than 80 employees were inspired and inspired by her spirit. At the end of November, the website was finally launched. But she quickly discovered that she was abandoned by the users.

"This wish is very good, but no one is willing to pay the bill. I suppose consumers like it, but in fact it is not. " Two weeks later, she turned off the ideal website.

The second mistake is Liu Chuanzhi reminded her. After logging in to Liu Chuanzhi, she told her that your website is too much content, so it is best to be less and more sophisticated. First, we should focus on breakthroughs and make a campaign particularly beautiful. Wang Lifen realized the problem, and she began to shrink the front line.

"Entrepreneurship needs rationality." In a recent speech, Wang Lifen sighed so much.

However, at the time, she chose to quit her public office from CCTV, but it was because of a restless heart, a strong passion for entrepreneurship and a desire to try a new life. In middle age, a sense of urgency does not allow her to think twice and be indecisive. In 2009, she talked with CCTV's new director, Jollie Shen in July and September, and finally became a free man.

Before that, she was already a very successful professional media man. In CCTV, she went through three "five years": five years of investigative journalists, five years in charge of dialogue and information, and the last five years as the producer and host of "win in China" and "we". She did not like the life of "seeing the end at a glance". Now, with uncertainty, another five years have begun.

Recently, she has been asked a number of questions: what if the venture fails? In fact, the biggest failure is that her earnings can not be profitable, and she will lose her blood. And her answer is: what kind of "failure", I still can not imagine.

She is ready. In Beijing, whenever a cold morning gets up and runs, it will be very warm for 20 minutes to run. Wang Lifen said that this is her deepest experience in overcoming difficulties.

Every step must be dominated by yourself.

Sun Zhenyao, former president of Hewlett-Packard Co China, told a small incident when he was a guest of the network. His father once told him that if he took a salary without doing anything well, he would be like a thief. This has affected Sun Zhenyao's career. Wang Lifen liked it very much.

Obviously, Wang Lifen has entered the state and has become accustomed to looking at the problem from the perspective of a company's helmsman.

Becoming Peking University doctor, was once Wang Lifen's high school life goal. But her bachelor's degree and master's degree were not completed in Peking University. After graduating from graduate school, she became a teacher at Wuhan University. Two years later, she finally became a doctoral student in Peking University professor Xie Mian. She told herself, "some dreams will never die."

If she does not leave CCTV, she may still be promoted. She thought about this early, her long term was to do programs, not to communicate and communicate in complex relationships. Her principle is: not the truth is rather than not to say, as long as the opening, you must say what you want to say.

She doesn't talk about CCTV. But in the face of the business process of a foreign station, she once cried. "We are far from the others, but China has a large number of TV people who have business pursuits, which is bitter."

Starting a business can't be done without money, but she says that the most annoying thing in life is counting the money. "It may be that I have not suffered from money since childhood. I have worked in CCTV for fifteen years, and my husband has been doing well in three families. I am nothing more than a luxurious life, nor do I envy rich people. What satisfies me most is that when I pursue something, I can do what I want. "

Nandu weekly: the theme song "on the road" in the "win China" column is written by you. There is a sentence "must not be on the road". Is this business your last resort?

Wang Lifen: lyrics are mostly written by entrepreneurs. My business is definitely not for survival, nor is it just for proving myself. It really wants to build a platform for young people to welcome and find the best way of service.

Nandu weekly: from your blog, you can see that your entrepreneurial passion has been overwhelming.

Wang Lifen: Yes, I must rule my own destiny, because I feel that I am already middle-aged. I may be the kind of person with a strong sense of urgency. I am not bad at CCTV, but is this the life I want? What is good or bad must be based on the needs of the heart. What is good in the world is not necessarily that you want to have it. Something I think is not what I want, and I should give it up.

Nandu weekly: is this because you can see what it looks like in a few years?

Wang Lifen: you guessed right. I don't particularly want to see life in the end. I would rather die on an unknown road than on that known and clear road.

Nandu weekly: what kind of person is suitable for starting a business?

Wang Lifen: it's hard to sum up. If you want to make a common point, those who always make themselves the masters of fate are suitable for entrepreneurship. Those who are willing to obey others' command or do things in a certain format are suitable for work.

Nandu weekly: what do you think of yourself?

Wang Lifen: I belong to the former. Any step I take is dominated by myself. Even if someone else has ruled me, I turn it over.

Wang Lifen said that when he decided to start his own business, he did not seek advice from those in the business world. It was only after starting a business that Li Kaifu and others discussed the business mode of the Internet. In her opinion, other people's opinions can only be referred to. Before we really want to start a business, we should listen to our inner voice. This is the most real voice, "there is no golden rule".

The main program, "on the road", which is broadcast at 8 o'clock per night, is invited by experts from various industries to talk about the problems of human growth and development at all stages. It is also called "three carriages" with the other two programs, "innovation China" and "entrepreneurship clinic".

These are very similar to the gold medal she won before in China. Will Wang Lifen build an online version of "win in China"?

Her answer is: No. She believes that the mission of winning in China has been completed, and its essence is to encourage young people to realize their dreams to start their own businesses. Enthusiasm is enough, and now we must return from passion to reason. What kind of person is suitable for entrepreneurship? How to start a business? This is the problem to be solved by the company.

Li Shufu has a famous saying: what is difficult for a car? It's four wheels and a box together. In the first two months, Wang Lifen asked him, "I heard you bought Volvo." Li Shufu smiled awkwardly and said, "I'm buying it." It feels like buying a cabbage.

"How bold a man is and how productive he is." This is Wang Lifen's experience from Li Shufu. And watching her own network, the ambition on the communication terminal has not been underestimated.

Nandu weekly: choose the Internet business, some people say that you are against the principle of "unfamiliar with not doing", your growth background is not suitable for grassroots Internet services.

Wang Lifen: at first glance, you see that the "super rice" is a network. In fact, it has some "all media" meaning. Each of our programs is made with TV standards and compressed into different terminals. The Internet is just one of them. We will broadcast live on iPhone soon. This year, 30 local TV stations are broadcasting our programs. Next, we will cooperate with CCTV mobile terminals to play at airports and stations. Where there are young people, our terminals are all there. What we see is the Internet, which is actually making television.
 

Nandu weekly: the positioning of the "rice network" that serves the state and knowledge groups is not too close to the people, too authoritative and high-end.

Wang Lifen: it should be understood in this way. First of all, service is a particularly good gesture. How many people in the media are offering services? I just think that we are a very civil attitude and turn ourselves into a service industry.

Nandu weekly: we all ask you what to do if you fail. I would like to ask, what do you do to make yourself feel successful?

Wang Lifen: if you can provide a practical help for the fifteen to forty-five years old people in their job hunting and business spanformation, this is a success. I succeeded in making this happen. It is definitely not because I want to go public.

The threshold of listing is very low, and Nasdaq also has a profit of about 8 million yuan. But it is very difficult to finish the task ahead of me.