Highlight The Advantages Of Chong Fu Fur Industry Cluster
After several years of development, Chong Fu fur industry is gradually improving in terms of production capacity, industrial agglomeration, enterprise development, brand building and industrial chain improvement.
1, the advantages of industrial clusters are further highlighted.
The town has already owned more than 1500 fur enterprises, including 6 billion enterprises, 91 Enterprises above Designated Size, 2000 private businesses, 2 employees, and hundreds of millions of enterprises.
In 2009, the total output value of fur reached 7 billion 812 million yuan, an increase of 9.3% over the same period last year.
Industry
Added value of 1 billion 720 million yuan, an increase of 20% over the same period, foreign trade
Exit
750 million yuan, a year-on-year decrease of 3.7%.
The industrial cluster advantages of Chong Fu fur are increasingly prominent, and the status of the industrial base is further consolidated and the reputation is increasing.
2, brand building has achieved new results.
Since Chong Fu was awarded the "famous Chinese fur town" in 2005, it has become the consensus of the vast number of enterprises to brand and create famous brands. The linkage mechanism of "enterprise creation, government help and association promotion" has been gradually formed, and a number of well-known independent brands such as Yinu gal, Yinshan, Xue Xiong, Kaiser and so on have emerged.
Up to now, the town has registered more than 100 registered trademarks, including 2 well-known trademarks in China, 2 famous brand enterprises in China, 2 Chinese leather label enterprises, and 9 Chinese leather labels.
In 2009, on the basis of Jiaxing City fur professional trademark brand base, we successfully established the Zhejiang provincial fur professional trademark brand base, leading the enterprise to take the road of brand breakout, and further drive the development and expansion of the whole industry.
3, great strides have been made in market development.
Entering the 2009, the two major markets in Chong Fu town were flourishing: as the main fur distributing center and the specialized industry and trade specialized market in China, the annual turnover of Chong Fu fur market reached 2 billion 248 million yuan, an increase of 5.05% over the previous year.
In order to further promote the healthy and orderly development of the market and effectively alleviate the contradiction between supply and demand of the shops, the second trading area of the original leather market has been rebuilt and completed, and there will be more than 300 shops in two districts.
As a modern fur shopping mall, the Chong Fu fur world has received 150 thousand visitors and tourists in 2009, achieving a business income of 2 billion 500 million yuan, and successfully passed the examination and acceptance of the four star market in Zhejiang.
The second phase project, the international famous museum, has started construction in the second half of 2009. It will rely on a strong industrial foundation to gather fur products at home and abroad, and strive to build the top flagship of fur clothing.
At the same time, the construction of the ancillary facilities area of Chong Fu fur market, which is implemented by our Chong Fu fur market management committee, is speeding up the construction. The project investment has reached 346 million yuan. In 2009, it has invested 137 million yuan in capital investment. After pformation, it will achieve business integration, scientific research, entertainment, office and residential integration, and further form the market agglomeration effect.
4, the ability to serve the industry is further optimized.
Jiaxing fur and shoemaking Research Institute has fully played the role of detection, technology, information and personnel training. It has increased the research, development and application of fur industry in the field of science and technology, and promoted the adjustment and upgrading of industrial structure.
In 2009, the town government invested 10 million yuan to set up a turnaround platform for small and medium-sized enterprises to set up 174 funds, with a total turnaround fund of 164 million yuan, to help fur enterprises solve the problem of financing difficulties, and to get rid of production difficulties in a timely manner so as to promote sustained, healthy and steady development of the industry.
5, the role of the association is more obvious.
Over the past few years, our Fur Association has played a leading role in government and enterprises, enterprises and enterprises, enterprises and markets, and has quietly paid for the development of the industry.
More than 1000 Chinese and foreign businessmen from more than 10 countries and regions, as well as 23 provinces and cities in China, were invited to attend the 2009 China's "Chong Fu fur Expo".
In 2009, organized enterprises went to Beijing, Hongkong, Shanghai, Hangzhou, Italy Milan to participate in 9 fur trade exhibitions at home and abroad, and 121 enterprises participated.
fashion
At the forefront, the group appeared in various exhibitions, showing the overall image of Chong Fu fur.
Successfully striving for "Zhejiang professional trademark brand base".
Guide enterprises to improve the marketing network, open up a diversified market, organize 12 enterprises to go to Beijing Chinatown to set up shop outlets.
Informal seminars were held to listen to the opinions and suggestions of the business owners in the development of the industry and market; to organize laws into market activities; to organize technical seminars among enterprises, to exchange information, and to train workers; and to help enterprises explore effectively in the aspects of bank and enterprise cooperation, financing guarantee and self-regulation, and to understand the problems encountered by enterprises in production and operation and to timely reflect them.
Assisted reception
Leatherwear
Industry
There are more than 10 batches of research teams from 16 countries, including Xinji, Henan and Zhengzhou in Hebei.
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