Yao Junda: Buying And Selling Second-Hand Brand Bags Earn Over 100 Million A Year

Selling second-hand goods can also create hundreds of millions of annual turnover? With the pleasure of Taobao, people traded their second-hand goods happily, and the buyers enjoyed the happiness of the small money, and the sellers rejoiced at the fact that the idle goods were again used. The concept of second-hand has already been renewed. The "Milan station", a second-hand brand shop in Hongkong, now has more than 10 branches in Taipei, Beijing and Hongkong, with an annual turnover exceeding HK $500 million.

The promoter of Milan station is Yao Junda, who has just turned 40 this year. Fifteen years ago, he was just a peddler and a peddler who had been hiding from the police all day. Now he has accumulated billions of dollars by selling second-hand brand bags, monopolized over 80% of Hongkong's second-hand brand package market. Yao Junda walked for fourteen years on this road.

Yao Junda felt that it was time to expand the market. He has opened business street in Beijing Huamao Center for more than a year, and has gained seven digit profit.

This is Yao Junda's first store in the mainland, and he plans to open two more in Shanghai and Hangzhou. "We saw several locations in the Huaihai middle road." Yao Junda said. Although the final location of the shop has not been confirmed due to the rent problem, the approximate address has been selected.

Yao Junda's business simply means buying and selling second-hand brand bags, selling them through various channels, and then selling them again to earn the difference. But that does not prevent him from doing a lot of business.

Since Yao Junda opened the first store in Tsim Sha Tsui in Hongkong in two, he has 10 stores in Hongkong in two, nine. The average shop less than 15 square meters occupies nearly eighty-five percent market share in the Hongkong second-hand bag market, plus three stores in Beijing, Macao and Taipei. "After Christmas, the turnover of the year of two nine year is expected to reach HK $550 million, with a growth rate of ten percent and a profit of more than HK $". Yao Junda said.

It's such a shop that sells second-hand bags. You can often see its name at the end of the TV or movie: Milan station, Yao Junda is its founder and president. It is also a key place for mainland tourists to go shopping in Hongkong - Huang Rui is one of them.

In the afternoon of September two, September, with HK $1 million 300 thousand in cash, Huang Rui walked into the shop in Milan Times Square, where he saw the Birkin bag of the Hermes ostrich he ordered in the window. Huang Rui is very concerned about this long string of attributive phrases. She made a special trip to Hongkong to pick up the goods and immediately returned to Shanghai on the same night's flight, just for this lovely bag.

In fact, Huang Rui only came here for the second time. Last time, she went to Milan station two weeks ago, after disappointed in the Hermes store. Huang Rui was very lucky. After ordering less than a week, Ellis, the shop manager of Milan Times Square shop, called her, and the bags she wanted were delivered to Tongluowan. "The supply of Milan station has been very stable, with fast turnover and money making, and everyone is willing to supply." Yao Junda said.

After graduating from high school, Yao Junda was just in time to catch up with the rapid economic takeoff in Hongkong. However, he had no expertise and no money and had to live on a stall. In those years, almost all the women on the streets of Hongkong were women over 50 years old. This is a despised industry. Fortunately, Yao Junda was quick in his mind. He referred to the famous brand products in the popular magazines and went directly to factory foundries. He was able to excavate the first barrel of gold without the low price of 20% of the famous brand goods, and at the same time trained the ability to distinguish genuine and fake brand bags. "I started with a fake. At that time, I couldn't answer the real product, but what's wrong with the counterfeit product? I know it better than anyone else."

It is not enough to distinguish between true and false light, and he needs enough supplies. The key to sourcing is social celebrities, which are not owned by a peddler. At that time, Yao Junda earned more than HK $100 thousand a month, equivalent to a monthly salary of a vice president of the bank. But he did not miss it. Instead, he chose to work as a clerk at a famous boutique, so as to familiarise himself with Hongkong social celebrities and accumulate their own business connections.

Compared with six years of peddler days, Yao Junda spent eight years in a horse race to get to know people. However, this hard return is definitely overvalued. Many people are selling second-hand bags. If you can have someone else's not, and never break the goods, they will attract customers. For Yao Jun Da, the source of goods is not a problem. In recent years, irherson Parkinson, who has been very hot, often has to wait for months to order an agent. But at Milan station, there are twenty or thirty stocks at any time. Because Yao Junda, a group of famous VIP friends, is willing to buy more for him in the store.

Besides the source of goods, we must ensure the source of tourists. In Hongkong, famous brands become a part of life. The office workers will have a poor reputation for having a famous brand bag, but even a second-hand bag is still expensive. If we want to increase the source of tourists, we must create an approachable consumption pattern. Yao Junda's way is to sell the bags within three months to ensure thirty percent off recycling. For example, it costs 30 thousand yuan to buy a second-hand brand name bag. After three months, it will be sold at seven discount, or 21000 yuan, which is equivalent to 3000 yuan per month. The biggest advantage of this sales mode is that the customers are stable. Nearly 40% of the customers in Milan station belong to the long-term buyers.

For these bags, Yao Junda will repack the bags once a week according to the weekly inventory and customer purchase volume of the stores. The source of the rush will rise at a timely price. If a brand store is being promoted, the product of the Milan station will also be priced at a timely price. But in general, the LV package, which is almost new, only needs seven to twenty percent off of the original price at Milan station, and 66% off GUCCI if it is lucky.

In addition to the cash used to sell second-hand brand bags, Yao Junda also hired 4 foreign buyers in Europe and the United States, plus the source of goods acquired by professional buyers. Yao Junda could always get the classic style that could not be copied from all sources. Even the stores that were out of stock and had to queue up for months or even years had to make Birkin bags, no matter how difficult it was to pack a month. It was not a month's time before the bags could be found in the windows of Milan station.

If the bag gets too much, it will give you the right to speak. The price of Milan station has become the standard on the market, and many second-hand brand stores will use this price. Milan station will launch a new trend list every week, making popular recommendation for company people, and the marketing director of Milan station has become the fashion designer in all kinds of fashion magazines. Coupled with the professional appraisal team and the reputation in Hongkong market, Milan station has become the object of luxury fans in the secondary market. Although there are already second-hand stores in the mainland, many mainland customers are still willing to make a special trip to Milan station in Hongkong, like Huang Rui.

This proportion of mainland customers in Milan station is more than 1/3, which is even close to half in golden week. They will become the largest capital for Milan to expand in Shanghai and Hangzhou and even more cities in the mainland.