Spanish Brand ZARA Launches "Chinese Suit" To Grab Market

Recently, different styles of men's suits and ladies' dresses have been launched in the chain stores of ZARA group, Spain.

In this new product, suits are almost entirely aimed at the Chinese market, which can be described as "tailored" for the Chinese.

The size of the suit and dress series is very consistent with the Chinese standard of body shape. The price positioning is very consistent with the Chinese consumption standard. If you buy a suit, if you buy a suit in any company, including the necktie, shirt and other accessories, the minimum consumption should be more than 200 euros.

The positioning of this suit is very cheap, only the original half price or so, the average consumption reduced to about 100 euros.

Therefore, ZARA group chain stores are very popular with Chinese in the near future.

　　品牌簡介：

Founded in Spain in ZARA in 1975, it belongs to the Spanish apparel giant Inditex group.

ZARA has established more than more than 2000 clothing chain stores in 56 countries around the world and is deeply loved by the global fashion youth. ZARA has not only the designer's excellent design but relatively low price. In short, ZARA is the High Fashion that allows the crowd to embrace.

The way of ZARA brand can be said to be an alternative to the fashion apparel industry. It has created a new Fast Fashion mode in the traditional top dress brands and public apparel.

With Fast Fashion becoming a mainstream format of fashion apparel industry, ZARA brand is also highly praised. Some people call it DELL computer in fashion industry, and some people comment on it as Swatch watch in fashion industry.

In 2005, ZARA ranked 77 among the 100 most valuable brands in the world. Harvard Business School ranked ZARA as the most valuable brand in Europe. Walton Business School regarded ZARA brand as a model for future manufacturing.

ZARA, as a leading company in the future, has become the benchmark of fashion apparel industry.

There are too many halos on top of the ZARA brand, but it is by no means nominal. The beautiful financial figures behind it are the best annotations.

In 2005, ZARA's global operating income reached 4 billion 400 million euros, and its pre tax profit was 712 million euros.

In a research report, Morgan Stanley predicted that the average annual growth rate of ZARA EPS was 10.9% in 2014, while the annual growth rate of the five luxury goods groups such as Burberry (BURBERRY) was only 7.7%.

As ZARA's financial performance was good and its growth momentum was strong, the wealth of ZARA Amancio founder Amancio Ortega Gaona (Amancio Ortega Gaona) also rose steadily with the rising stock market value. In 2007, Forbes ranked eighth in the world's richest list, with a total assets of $24 billion.

ZARA, as the leading brand of Fast Fashion, is famous for its huge profits. It can be regarded as "fame and wealth". ZARA has become a model of profitable brands.

The ZARA brand is rising at an alarming rate in the fashion apparel industry. In 2005, it became the 100 most valuable brands in the world, and left behind Armani, Armani and other fashion costumes.

The history of the rise and fall of the great brands in different economic times tells us that the rise of a great brand often lies in the high conjunction between its brand spirit and the spirit of the whole age and the deep needs of consumers.

ZARA is the best explanation for the success of the profitable brand model in the world.

　　ZARA中國：總從２００６年上海第一家旗艦店開業(yè)后，ZARA已經(jīng)在上海、北京、天津、無錫、杭州、成都等地扎根發(fā)展，隨著中國經(jīng)濟(jì)的飛速發(fā)展，相信其在國內(nèi)的發(fā)展腳步也會越來越快。