Shoe Companies Lead Enterprises With Technology

　　 The twelfth China Jinjiang International Footwear Fair opened in April 19th. As a highlight of the shoe fair, the shoe industry science and technology achievement Museum has witnessed the development of the footwear industry in Jinjiang.

This year's Museum of science and technology is still brilliant, but unlike previous years, the Museum of science and technology set up a shoe box with "measuring function" - the experience of patent products and the integration of "technology elements", which will enhance the ability of independent innovation in the footwear industry and promote the transformation and upgrading of the sports shoes industry.

Nowadays, there is a serious homogenization phenomenon in the shoe product market. Many shoe makers plagiarize me, and I imitate you, causing the market environment to become worse and worse. Zhang Zhen, a patented owner of the "integrated heart hooked shoe", believes that the women's leather shoes produced by Zhejiang Yi Kang Kang shoes Group Co., Ltd. infringed upon their legitimate rights. A petition filed the court on the shoe production company and the store selling the product.

In the industry competition, the shoe companies are beginning to realize the importance of technology patents. Only when they truly possess the strength of independent production R & D and many practical patents can they differentiate themselves from the homogenization competition of most enterprises. Since 1995, Nike has spent $50 million a year on R & D and product development costs. It has studied products from many aspects such as biomechanics, engineering technology, industrial design, chemistry and physiology. Lining also followed closely. In the United States, Portland, Hongkong, Beijing and other places have R & D centers. It can be seen that Chinese shoe enterprises begin to attach importance to R & D and innovation.

The core of modern enterprise competition is technological competition. Only by relying on technological innovation can enterprises upgrade continuously. If enterprises want to continue to grow and expand, they must work hard and innovation is the most effective. Although we are now in the background of economic crisis, the more we face the adverse situation, the more we need to increase our scientific and technological innovation. Our enterprises must take advantage of the leverage of technology to enter the threshold of the international market. This is the most effective way to enhance competitiveness. Improve the added value of products and enhance the core competitiveness of enterprises.

　　 Quanzhou shoe enterprises introduce robotics automatic production 

"Robot shoe making is no longer a dream!" Recently, a reporter in a well-known shoe-making enterprise saw that a robot was working on the shoemaking line. The person in charge of the enterprise said that the quality and production links of Quanzhou's textile and footwear industry are accelerating, and the introduction of the robot type fully automated production line will provide technical support. Under the background of higher labor costs, many industries in Quanzhou are gradually changing the growth mode to upgrade equipment and improve production efficiency, and to transform from labor-intensive to technology intensive. By introducing the new concept of automation and applying the high-precision industrial robot, the automatic operation of a series of processes such as glue spraying, spray glue and pressing is realized in the shoemaking process. Many people in the industry predict that automation will become a highlight of the footwear industry in the next few years.

  Footwear technology laboratory settled in Wenzhou  

"Wenzhou footwear technology laboratory" has been completed in Wenzhou high tech Industrial Park. Wenzhou shoe enterprises will welcome the help of professional research institutions. The laboratory has 1500 square meters of research space and 38 scientific research personnel. It consists of footwear technology exhibition hall, personalized footwear research and development center, and footwear product pilot room. The exhibition hall displays "plantar pressure distribution test system", new technology environmental protection shoe sole materials, and high-tech shoes such as nano health shoes, oxygen bar breathing shoes and so on. It is understood that as a professional laboratory in the shoe leather industry, the lab focuses on footwear products from four aspects of comfort, safety, environmental protection and professionalism to help enterprises solve technical problems. At present, the project of "high heel and comfortable women's shoes" has been industrialized. The product is nearly 2 million pairs per year, and the annual profit and tax revenue is 30 million yuan.

It is obvious that the use of scientific and technological innovation in the production and production of products is effectively achieved by the recognition and acceptance of the consumer market with distinctive product characteristics. At the same time, it has gained considerable profits in enhancing brand awareness and reputation. Nowadays, more and more shoe companies are paying attention to the importance of technological innovation, and the technology innovation industry is playing a key role.

　
　　 Leading enterprises with technology 

Science and technology are the primary productive forces, reflecting the irreplaceable role of science and technology in promoting economic development. In the tide of surging market economy, as the market competition intensifies, the backward technology, inefficient productivity and low value-added products are not competitive. Their living space is becoming smaller and smaller, and will eventually be submerged in the tide of market economy.

In such a situation, technological innovation is a powerful weapon for enterprises to remain invincible. Shoe companies can use high technology: nanotechnology, laser technology, automation technology, rapid prototyping technology, fiber technology and so on. Shoe enterprises should study and make use of these technologies, focusing on tackling the research and development of high quality shoe materials and advanced shoemaking technology, starting with improving the comfort of Chinese shoes, improving product quality and enhancing the participation of Chinese shoes in world competition. Shoe enterprises should also attach importance to product design innovation and attach importance to technological transformation of enterprises, and make the traditional footwear industry rely on the progress of science and technology and modern management to arm the Chinese footwear industry, create our own core technology, enhance the core competitiveness of Chinese shoes, enhance the status of Chinese shoes in the international market, and lead the shoe enterprises forward with technology.

Judging from the development of footwear products, with the rapid development of high technology, the footwear industry, which is famous for its labor-intensive products, is undergoing unprecedented changes and is heading for a technological direction. The financial crisis has made traditional shoe enterprises recognize their fatal flaws. Many shoe companies have begun to find another way out of improving their technical content and labor efficiency. Facing the new development of footwear industry in the future, China, as the world's footwear production center and the world's shoemaking kingdom, should make prompt decisions, quickly adjust the structure of footwear products, catch up with the pace of development of the times, strengthen scientific and technological innovation, expand independent brands, and take the road of combining China with Chinese manufacturing. We firmly believe that this is not only a dream forever, but will become a reality in the near future.