How To Choose Sino Italian Franchised Brands

Want to join in business?

You should not only know yourself, but also investigate the target industry and target brand in order to select the most suitable brand and avoid pitfalls.

Franchising enterprises (franchisees) and franchisees' cooperation is like a blind date, with the same concept, the same conditions, and the "call" to communicate with each other. The contract is equivalent to "a paper engagement", which is used to maintain cooperative relations, help each other, and enjoy common benefits.

A franchisee can get a full profit, and it is inseparable from the whole process of guidance and technical support from the franchisee. If the business is closed down, it will also have half the responsibility of the franchisee. If the selection is careless, if there are many brands, franchisees all over the country, and even a pure purse company, franchisees are likely to lose their blood.

It is far from easy to start a business by joining this road.

How to select a truly valuable and suitable brand is the first pass to test franchisees.

1. first selection industry

Do what you are familiar with: "unfamiliar or not" is almost suitable for all kinds of investment fields. When joining, you should choose areas you are familiar with, or at least you are interested in them.

Joining the company does not mean investing in the world.

Set reasonable investment expectations: most of the franchisees are small and medium-sized investors. They have certain financial pressure. Some industries have slow flow of capital, and they should choose industries according to their expected rate of return on capital.

Learn more about rules: rules and regulations are better and better.

Different industries have their own characteristics:

Convenience store: low investment, stable income, low closing rate, strong anti risk ability, early or inexperienced people will be more laborious.

Remember, gross margin is not high. Don't expect too much profit in the short term.

Restaurant: Maori high, the classification is relatively thin, of which hot pot, fast food is relatively easy to copy, Chinese and Western style meals are more troublesome, mostly direct camp.

Operating conditions vary widely, which is one of the highest pfer rates.

Home decoration industry: we should focus on the support of headquarters and understand whether there are direct stores and how they operate.

Franchisees need to have a comprehensive understanding of the industry and need strong financial capability, because they may be able to withstand a period of capital withdrawal.

Hairdressing: in the community, the demand is higher, the gross profit rate is very high, but the format is somewhat chaotic. Once there are problems in the service and adverse effects on customers, there will be some legal risks.

Education: word of mouth, the location of the radiation area of the store will determine the operation.

Service oriented and highly demanding for teachers.

Body building fitness is a relatively new form of business. The cost of decoration and equipment is high. As a result of the cash collection system, the problem of capital withdrawal is not large, but the homogeneity of different businesses is stronger.

Repair shoes and laundry: it is related to the location and popularity of the store.

Chain hotels: high investment and fierce competition.

After service market: the market capacity is large, the industry trend is good, but it depends on whether the services and products provided are positive, and the choice of stores and the form of shops are very important.

2. rejoin the franchisee

Brand selection is very important: People's dependence on affiliate brands has always been high.

Foreign brands may be cautious to watch: foreign brands, which have just entered the Chinese market, often need years of localization, or even acclimatized.

Look at the request from the franchisee: many franchisees want to be a "shopkeeper", but do not contribute money; others are "greedy for perfection" and want to start a big store at once.

Those who refuse to "hand over the cabinet", "greedy for perfection", and will train the franchisees themselves are often more responsible for the brand.

Collecting word of mouth: not only customer reputation, but also former franchisees, they often tell the truth, this inspection step is essential.

Choose the brand you know: you already know it, and the brand you see in many places is often trustworthy.

This is like investors looking at projects, technology is not mature, brand new company risk is bigger.

Don't believe in "absolute": how long can you get back to the book or make a profit, and whether the profit is considerable or not?

Going to the company for fieldwork: not only to visit different stores, but also to see the internal strength of the company. If you give less than 50% confidence, how can you do it well?

Direct store is very important: the main task of joining the company is to teach the franchisee to make money, and first of all, it must have the ability to continuously provide quality service to consumers. Its direct store is the best reflection of this image, behind all the support of all the departments of the company. Therefore, judging from the operation of the direct store, the judgement of the company's strength is eight or nine or ten.

3. look at yourself.

Those who have managed or have had a successful experience are priority: the franchisee will also screen franchisees, and they need management skills to open a shop, so they have the advantage of being a manager. Their original career is successful, and the success rate of doing other things will be relatively high.

The sense of service is strong: in the field of franchising, retail and service enterprises are the main ones. Whether shopkeepers have affinity or service consciousness is fundamental to keep shops running for a long time.

Regional franchising: some franchising brands only open regional franchises, which requires franchisees to know their own situation: whether they are familiar with local conditions, whether they have an in-depth understanding of this format, whether they have both management and sales capabilities, and whether they have strong market information gathering power.

4. maintain good relations between the two sides.

The thicker the alliance agreement is, the better. Joining means that the two sides must maintain long-term relations. There is a need for agreements to make detailed arrangements for all aspects of the operation. Generally speaking, the thicker the agreement is, the better the situation can be, so that all possible situations can be clarified, so as to avoid disputes that may arise in the future.

Business is your own business: as franchisees, you must understand that the quality of service and so on will not be able to get rid of your business.

Brand maintenance is a matter for both sides: franchisees should use the franchise resources, trademarks and images of franchisees to maintain brand awareness and not to think that the brand is not their own.

The brand has been destroyed. It will affect the image of the franchisee and your business will not work.

Replication does not mean that we can not innovate: we agree with the headquarters business philosophy, follow the rules of headquarters, but we can also innovate. After headquarters approval, we can make some distinctive services or publicity according to local conditions.

data

Expert weapon: the 9 step selection method

Li Weihua, executive deputy director of the franchise research center of China University of Political Science and Law,

When entrepreneurs join franchising system, they can follow certain scientific procedures and steps. They are mainly divided into 9 steps: preparing certain franchising theories and knowledge, positioning the industry, collecting information from franchisees, selecting franchised brands, evaluating projects, determining franchising forms, selecting corporate entities, selecting projects and raising funds and signing contracts.

In the specific process, whether it is in accordance with the law, whether the franchisee is honest with the franchisee, whether there is a win-win mentality and behavior, whether they are familiar with the theoretical knowledge and game rules of franchising, whether there are good products and services, whether they have sustained support and assistance to the franchisee are all the main considerations.

Expert weapon: multi condition screening

At present, half of China's franchising industry is angels and half demons, which has given people more opportunities to start businesses, but there are also lots of money misappropriation.

Strong and big again; 2. look at the unity of those stores, such as visual identity system, display, area size (not too wide), service attitude, etc., the big brands have no difference in this respect; 3. look at the number and proportion of the two franchisees, the reason why these people are able to open second or third stores is that the first one can make profits, so repeat the franchise can reflect duplication; 4. the same shop growth rate, whether to launch new products, have the ability to make the old shop continue to make profit growth; 5., the thicker the franchise contract is, the more thin the contract is, the more trouble; 6. see the other side has several brands, it is better to choose a single brand to focus on business, and many brands are very difficult to operate, some of them are operating with multiple brands. My advice is: 1., we must look at the direct store. Franchising means that the franchisee and franchisee will have the ability to shop well. A good brand must be straight ahead.

Expert weapon: always compare.

Liu Yonggang, deputy general manager of BFC brand headquarters,

When entrepreneurs look for affiliate projects, the information channel is very important. Joining the brand's own website, affiliate website, paper media, industry exhibition and so on must be looked at. Besides, there are self owned stores. The most important investment tool is the shop itself.

In addition, we should make comparisons at the moment: contract comparison, introduction of the leader in charge should also be compared, and the actual inspection process should be compared.

The details of the contract should be in mind. In case of disputes, the most important basis is a contract. It is better to find a lawyer to help check it; do not go to the shops according to the guidance of the franchisee; they should look for them themselves; besides, they should also learn some relevant negative information.

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