13 Kinds Of Commonly Used Network Marketing Strategies In Web2.0 Era

We need to have a deep understanding of many Internet marketing strategies and combine them with our own resources in product promotion and brand building. How should we understand and develop such a marketing strategy?

1, search engine marketing

There are two kinds of search engine marketing: SEO and PPC.

SEO is search engine optimization, which optimizes website structure (internal link structure, physical structure of Web site, logical structure of website), high quality website theme content, rich and valuable correlation external links, and makes the website more friendly to users and search engines, in order to get the advantage ranking on the search engine to introduce traffic into the website.

PPC refers to the purchase of advertisements on search results pages to achieve marketing purposes. All major search engines have launched their own advertising system, but they are only different forms.

The advantage of search engine advertising is relevance. Because advertisements only appear in related search results or related topic pages, search engine advertising is more effective than traditional advertising, and customer conversion rate is higher.

2, e-mail marketing

Email marketing is a way to provide industry and product information by e-mail to the users needed by subscribing, so as to establish trust and trust relationship with users.

Most companies and websites have already used e-mail marketing.

After all, e-mail is one of the basic application services of the Internet.

3, instant messaging marketing

As the name suggests, that is, using the Internet instant chat tool to promote marketing.

Brand building, abnormal marketing may get a lot of traffic. Users can not only endorse your brand name, or even have your brand name blacklisted. Therefore, effective marketing strategy requires us to consider providing users with valuable information about their individual brand.

4, viral marketing

Viral marketing is not the use of virus or hooligan plug-in to promote publicity, but through a reasonable and effective integration system to guide and stimulate users to promote the initiative, is based on the user based marketing model.

5, BBS marketing

Without careful explanation, I think this application is very common. Especially for personal webmasters, most of the links to websites and irrigation websites leave their websites at the same time, which can bring hundreds of IP. per day. Of course, for enterprises, BBS marketing is more specific and precise.

6, blog marketing

Blog marketing is the establishment of corporate blogs, the interaction between enterprises and users, as well as the embodiment of corporate culture. In general, business blog, such as industry reviews, job impressions, mood essay and professional skills, are used as the content of corporate blogs, so that users can rely more on enterprises to deepen their brand influence.

Blog marketing can be achieved by self building blog or through the third party BSP. Enterprises can communicate with each other through blogs, so as to enhance customer relationship and improve the effectiveness of business activities.

Compared with advertising, enterprise blog marketing is an indirect marketing. Enterprises communicate with consumers through blogs, publish enterprise news, collect feedback and opinions, and achieve corporate public relations. Although these products do not directly promote products, the process of letting users get close to, listening to and communicating is the best marketing means.

Corporate blogs are similar to corporate websites, but blogs are more popular.

Another is the most effective and feasible way to make use of blogs (people) for marketing. This is always a hot topic in the blogosphere. The interest of Lao Xu and Sina blog is urgent, KESO's blog advertising, the blog advertising alliance of Ho news, the recent blog evaluation activities and so on. This is actually the mainstream and direction of blog marketing.

Blog marketing has the characteristics of low cost, crowd segmentation, close to the masses, fresh, etc. blog marketing often forms people's talk, achieving two good communication effects. This has many successful cases in foreign countries, but there are still few in China.

7, podcasting marketing

Podcasting marketing is to disseminated and disseminated advertisements in widely disseminated personalized videos or creative advertising in podcasting websites. For example, the advertising creative solicitation activities such as "Pepsi, I create, I create", the most popular video podcast websites abroad (the Video Carnival of the world's netizens), and the famous companies extending the brand concept through the publication of creative video advertising are the deepening of the brand effect.

8, RSS marketing

RSS marketing is a relatively immature way of marketing. Even in developed countries such as the US, there are still a large number of users who do not know anything about it.

The majority of people who use RSS in the Internet industry are mainly subscribing logs and information, and the possibility of allowing users to subscribe to advertising messages is much less likely.

9, SN marketing

SN:SocialNetwork, or social network, is one of the special features of Internet Web2.0.

SN marketing is based on the concept of circles, connections and six dimensions, which is a self expanding marketing strategy with clear theme circles and clubs. Generally, the recommendation mechanism of members is the main form, which provides the possibility of precision marketing, and the preference of actual sales conversion rate. For example, GOOGLEGMAIL mail box adopts recommendation mechanism. Only when someone else sends you an invitation, you can have the opportunity to experience GMAIL.. At the same time, when you have GMAIL, you can invite others to extend the social network through invitation mechanism. At the same time, GOOGLEGMAIL realizes the pmission of brand through the continuous pmission and correlation of people.

This can also be said to be the sublimation of viral marketing, which plays a very strong role in brand recognition for users.

10. Creative advertising marketing

Maybe you will be inspired by creative advertising marketing. Enterprise creative advertising can deepen brand influence and brand molding.

Lattice site, I have money, such a pure creative advertising.

11, knowledge-based marketing

Knowledge marketing, like Baidu's knowledge, enhances user stickiness through user questions and answers. You expand the user's knowledge level, and users will thank you. Imagine that an enterprise can set up an interactive channel such as online troubleshooting, so that users can experience the professional and technical level and high quality service of the enterprise, or set up a region to popularize relevant knowledge to users, update regularly every day, etc.

12, event marketing

Event marketing can be said to be hype, it can be a valuable news point or sudden practice in the platform or outside the platform to hype way to improve the influence.

13, word of mouth marketing

Although word of mouth marketing is not available in the 2 period, it is more obvious and more important in the 2 era.