Experience Shows How To Increase Store Operating Profit.

Sales volume is the source of profit, and profit is the foundation of the existence and development of the shop.

To improve business profits, retail customers should have a forward-looking business philosophy and clear sales targets in their daily operations, be good at capturing business opportunities and tap the market potential, be a thoughtful businessman, use their affinity to customers, provide warm and thoughtful service, and create a unique style to create a business effect, which will bring a good word of mouth and get customers' favor. The operation of small stores will become more and more popular and profits will rise gradually.

It is the biggest wish of every shop operator to do well in business and gain more profits.

However, in daily operation, due to various factors, sometimes even though it is the same commodity, the profits earned by retail customers are not the same, some of which are rare or even not profitable.

Such a business will not only ensure that its legitimate interests are not effectively guaranteed, but also affect the enthusiasm of business.

So how can you improve your business profit?

Now let's invite a few retail customers in Huaian, Jiangsu to see what they do in this respect.

Retail customer: Chen Guilin

Format: small supermarket

Section of operation: urban trunk road

Life span: 18 years

Business sentiment: stick to retail prices, not price war.

Insisting on retail price is the best way to ensure operating profit.

The goods here are all clearly priced, so I do not bother or bother about doing business.

And there are many retail customers around us. Sometimes, in order to compete with customers and attract customers by means of mutual reduction, you drop me down, and consumers are still so many. In the end, not only has the popularity not been rising, but also in the price reduction of each other, it has hurt itself badly and lost a lot of money. It is very difficult to recover the best business in a short time.

As a rational operator, it is not a foolish thing to do. Price war is just a behavior of quick success and instant benefit. It has disadvantages and disadvantages to long-term business.

In many years of business experience, I never blindly follow suit to fight price war with others, but stick to my own business principles, work hard on the attitude and way of service, and sometimes engage in joint promotions with manufacturers. But they avoid the price war and win the trust of customers. They also ensure that their interests are not damaged while consumers are getting benefits.

Retail customer: Ding Xueqin

Format: grocery store

Section of operation: suburb

Life span: 13 years

Business sentiment: correct positioning of consumer groups, maximize the use of market resources

Inaccurate positioning of consumer groups, resulting in the loss of tourist resources is also the key to affecting sales profits.

The commodities sold by the operators should be determined according to the consumption level of the surrounding consumer groups. Too high or too low will not only affect the image of the business, but also bring losses to their interests.

I am on the outskirts of the city, the level of consumption is not high, cigarette sales are mainly low-grade cigarettes, we all know that the sales profits of such cigarettes certainly can not compare with high-end cigarettes.

Therefore, there are many shops around to see that these cigarettes do not make money, and they buy some high-grade and profitable cigarettes.

Although the low smoke is very small, I still insist on it.

Because high-end cigarettes are not popular consumption after all, and are restricted by certain economic environment.

After a period of time, the effect came. Many customers with low consumption ability were "squeezed" to buy these cigarettes. "Small sesame seeds can be clustered into a bucket". These low-grade cigarettes sell more, and profits also come. At the same time, it also drives the consumption of other commodities, and profits come up.

Retail customer: Xu Chuanlin

Format: convenience store

Section of operation: residential area

Life span: 15 years

Business sentiment: expand service space and provide value-added services.

If we want to improve our operating profit, we must maximize the effective resources.

There are many ways to open a shop. You must not be afraid of hardship when you open a shop.

The people who came shopping here are basically the people in this residential area.

My business philosophy is to improve business efficiency with quality service.

Every day, when the shopping malls and supermarkets are closed, my lights are still on, and I am playing a "wrong time service" brand. Customers who are "short and short" will come to buy things. In order to increase sales of goods, I usually live in shops, and customers are very convenient to buy things.

Because of more leisure time, I signed an agreement with the water supply company and the gas company to deliver the service to the residents in the District, and to earn the company's service charge. You should not belittle these two little money. They not only contacted the feelings of the surrounding residents, but also increased their chances of shopping here, and at the same time, they also ensured their business profits effectively.

Retail customer: Huang Yonggang

Format: convenience store

Section of operation: busy section of Commercial Street

Life span: 11 years

Business sentiment: reduce the intermediate turnover link, so that the cost of goods to a minimum.

In the daily operation of retail customers, the amount of business profits depends on the cost of business.

Commodity costs are high, profits are low, costs are low, and profits are high.

Therefore, after so many years of operation, I basically check the purchase channels strictly, and I can hardly take more links in less links. The less the intermediate links, the lower the cost of commodities.

When I can get the goods from the factory, I always drive to the factory to buy the goods myself, bargaining with the manufacturer, and finally determining the purchase price. Since you have all come to the factory, the manufacturers will usually give face to face.

Can not get to the manufacturer, I are in the premise of guaranteeing the quality of goods under the premise of the three, and finally to determine the lowest seller to purchase, is to the old patronage to buy, I will laugh with them, and sometimes you do not look at one point, two cents, one per two per cent, a lot of money.

Therefore, as an operator, we must learn to calculate carefully and bargain so as to maximize operating profits.

Retail customer: Xie Guanlong

Format: tobacco and liquor stores

Business section: commercial concentration area

Life span: 16 years

Management sentiment: thin store sells well, prepare for trouble.

If you want to increase business profits, no matter when your products can not be broken, the loss will not only damage the interests, but also bring about the loss of customers.

Especially in cigarette business, these consumer groups are basically old customers, and 32 times they can not buy cigarettes, they will go elsewhere to buy, and your loyalty will drop until they become someone else's customers.

Therefore, I usually reserve enough supplies for all grades of cigarettes to prevent the supply of goods from breaking down and bring losses to themselves.

Cigarettes are different from other commodities. They are commodities that are planned to supply. When they are not planning well at ordinary times, the probability of selling out of stock will increase.

Therefore, I have found out the experience of cigarette storage, which is "light storage and flourishing sales". The sales volume of cigarettes is low in the off-season and the quantity of planned supply is large. So I have saved these surplus planned cigarettes well, and I hope they will sell during the busy season. When the cigarette supply is tight, it will definitely ensure your sales profits and increase your economic benefits even though the funds are reduced.