XTEP Vigorously Develops E-Commerce Distribution Channels

　　據港媒報道，運動用品企業特步國際（1368）上周宣布加強開拓電子商務分銷渠道。

How much this business can bring to XTEP is still unknown, but to some extent, it has cited the development of e-commerce in the mainland.

Last Saturday (15), Tencent (700) chairman Ma Huateng also predicted that mainland e-commerce would usher in the take-off phase when attending a forum.

As a company accustomed to traditional sales channels, it still takes a lot of courage to enter the new e-business world.

Although XTEP officially announced cooperation with Taobao last week, in fact, the company's online store began trial business in December last year and created about 500 thousand yuan (RMB. The same month) in a short span of four months.

The ideal results strengthened the company's confidence. The management said that in the next three years, the group will focus on e-commerce and plan to develop some special network products.

It is expected that XTEP will achieve 200 million yuan sales volume on Taobao distribution platform next year, and sales will reach 1 billion yuan by 2012, accounting for 10% of the total sales volume of the group.

The confidence of management is closely related to the development of the mainland Internet market.

According to information from the Ministry of industry and information, the total number of Internet users in the mainland has reached 404 million, making it the largest Internet market in the world.

Statistics from Boston Consulting Group Inc also show that mainland netizens spend an average of 2.7 hours per day surpassing 2.3 hours in the US and five hours later, which is expected to increase to 3.1 hours a day.

  　　  網民“長大”利電子商務

At present, the netizens in the mainland are mainly young people. Statistics show that the age of 80% Internet users is 30 years old or below, that is, after eighty and ninety.

This group of young netizens has made the development of online business in the mainland a major part of entertainment in the past, such as video and online games, etc., and also created the rapid growth of Tencent and other enterprises.

But as Internet users grow older, Internet habits will change.

When Ma Huateng did not attend a forum on future Internet development last week, he pointed out that every year, every netizen would be one year old, so e-commerce, search, Internet advertising and other businesses will take off stage.

It is widely expected that e-commerce will become the focus of the future development of the Internet world in the mainland.

The past data on e-commerce in the mainland also cite this view.

According to information released by Eri market consulting, 2009 China's online shopping market has reached 248 billion 350 million yuan, up 93.7% from 2008.

It is predicted that the mainland online shopping market will continue to grow in the next few years, and the scale of pactions in 2013 is expected to exceed 1 trillion yuan.