Entrepreneurs Must Have The Spirit Of Capitalists.

Most entrepreneurial entrepreneurs are passionate and dream oriented, and have a certain market base for the industry of design, and have a certain market base after a period of entrepreneurial growth. However, there is a prominent phenomenon that makes VC doubt or retreat: the lack of capital values. In fact, capital values are the values associated with entrepreneurs at the very beginning. Entrepreneurs often neglect and do not know their existence. During the growth period, peripheral capital is needed to help enterprises. Because their entrepreneurial process fails to cultivate the sense of capital values of enterprises and teams, it is very disordered to seek venture capital. Without knowing where to start, even if they enter into in-depth talks with VC managers, they will lose their jobs and lead entrepreneurs to be at a loss. In communication with the entrepreneur financing process, we find that

Some even engage in hot industry and favored performance, and because the founders lack the establishment of capital values, they are criticized by VC. Most entrepreneurs who have successful entrepreneurial experience have their own accumulation and self-cultivation in terms of capital values. When Ma Yun started his career, he planned the comprehensive quality of capital value and the value loyalty of long-term training, and then got the favor of venture capital.

In the modern society, the rising tide of entrepreneurship has already had a good entrepreneurial environment and business operation mechanism, and every time there are themes of innovative concepts being chased by hot money. Silicon Valley's legendary story of creating wealth is repeated on Chinese land. Wuxi Suntech, Shanda, NetEase, Tencent, Alibaba and others are fascinating. The entrepreneurs who dream of becoming successors are coming and going. But most of these entrepreneurs do not have entrepreneurial planning and business plans. They are short of many contingency. Once there is a storm, they will not be able to go through the storm, and their entrepreneurial life is extremely fragile. That is why VC wants to see entrepreneurs' business plan.

Capital value is not a complicated principle. Mature entrepreneurs focus on enterprise planning in the initial stage, and form the capital value system of enterprises to shape the capital values of enterprises. The popular point is to use the entrepreneurial opportunity to seek the goal of capital recognition (industry and subject matter) to become the direction of enterprise development, to establish the development steps and trends that are easy to be butted up at the same time, to pform the operation mode of enterprises according to the evaluation criteria of capital values, to cultivate the capital value cultivation of management team, to be loyal to capital values, and to operate enterprises faithfully, so as to avoid the risk of non integrity weakening capital values.

People think that when they start up, they can deal with financial and business operations, such as tax evasion, fraud, deception, deception of business environment, fool their subordinates and so on. In fact, once this habit is developed, they will potentially damage the integrity foundation of capital values and the environment that can be supervised. During the IPO counseling of some large enterprises, I saw that in order to become a public company, enterprises had to "pay" for the earlier deception, and it was extremely expensive. A manufacturing enterprise in Sichuan, IPO, made a fine of tens of millions of dollars in taxes in previous years to the tax authorities. Some Entrepreneurship

Once a business entrepreneur destroys his capital values, he loses the evaluation basis of capital value, deteriorates the financing environment, and has a reputation. He can see that some enterprises even get the VC funds, but later they are seen through the mask, and the team leaves him.

The most important accomplishment of a successful entrepreneur is to cultivate the spirit of capitalists. The core of "capitalist spirit" is the shaping of capital values. The main value concept of capital values is capital trust responsibility.

Capitalists' spirit = capital value = capital trust duty

VC manager in the evaluation of entrepreneurs, the first choice of good business models and business performance, the reason for the investment is to value the capital trust responsibility of entrepreneurs, even if the entrepreneurs are smart enough to set up money, they will eventually be blocked by the capital market. Shi Yuzhu's continuous entrepreneurial success is reflected in his trust in capital trust. Shi Yuzhu's "repayment" news, which has been exaggerated by the media for several years, is actually shaping his "capitalistic spirit".

Before private-equity, we only need to "run naked". The emphasis and molding of capital values of venture capital is the foundation of seeking capital participation and promotion. It is also the hidden rule that VC accepts its capital premium.