Fifty Thousand Yuan To Set Up A Special Store.

1, men's underwear shop

Most garment manufacturers and businesses will focus their efforts on the women's clothing market, and the male market has been neglected.

Many foreign manufacturers are targeting the blind spot of our market, and vigorously seize the market.

They surveyed that modern men are under greater pressure, and because men are shopping for psychological reasons. When they enter the mall, they have a clear goal and are unwilling to waste a lot of time looking for things they want to buy.

Therefore, opening up a convenient and convenient place for men has been adopted by many shopping malls. This is evident from the popularity of men's underwear stores in many cities.

Investment skills

Men's underwear stores do not invest much, mainly in pavement, decoration and first time purchase.

There is a certain difference in the price of various pavements, but generally 5 to 100 thousand yuan can be launched.

You can choose to join a chain store or shop yourself.

Choosing a brand is very important for men's underwear store.

There are two main types of men's underwear currently popular with men in China.

One is the daily type, which is characterized by comfort, elegance and implicance, mainly based on pure cotton fabric.

The other is the exaggerated fashion underwear, including home, sports, avant-garde and other brands. Foreign brands such as Forbidden and Looksee in Taiwan are popular brands in China.

The main consumers of men's underwear shops are young men, but there are quite a few middle-aged people.

In addition, women also account for a large proportion of the total tourists.

Besides, salesmen should be male oriented, and male customers will feel more convenient to communicate with them.

Shop location

Because of the specificity of targeted customers, the key points of men's underwear store location are: quiet in traffic, convenient in traffic.

Although "popularity" is very important, it is not necessary to choose the main road with too much traffic. The "too prosperous" lot is not conducive to attracting customers to enter the gate, but the traffic must be convenient.

The best choice for shops is in a relatively mature business district, with relatively more surrounding communities and apartments.

The area is 15 to 25 square meters, but not too big.

Addresses should be described clearly and easily accessible to customers.

2, baby souvenir shop

According to the statistical bulletin issued by the fifth national census, about 17 million 500 thousand newborn babies are born every year.

Data from relevant research companies show that the mainland's mother infant market has a market scale of about 80 billion yuan a year, and infant souvenirs are one of the branches of the market, and the market prospect is quite broad.

Investment skills

Popular baby souvenirs in the market include: hair pen, fetal hair painting, hand and foot show and so on.

The fetal hair painting is a combination of the baby's cute and lovely cartoon and its cartoon.

The hand and foot show is to print children's small hands and feet, and pour them into three-dimensional models with polymer materials. With all kinds of cartoon pictures and parents' blessings, children's fingerprints and palmprints are clearly discernible and have high family commemorative significance.

These products vary according to their materials and prices.

The use of quality and preferential service can create word of mouth effect. If we want to win more customers, we must first provide more convenience for our customers.

For example, the established area can provide free door-to-door service; cumulative consumption can provide a certain degree of value for goods and services; it can also be contacted with paediatric experts to provide free child care consultation for target customers.

All these can improve customer's trust and loyalty to the product.

In addition, customers are most concerned about whether their hair will be mixed with other things or mixed with others.

Therefore, we must strictly manage the process, numbering, archiving and archiving can allow customers to participate, while undertaking the credibility of products.

Shop location

Such stores generally choose to be in large hospitals, especially women's and children's hospitals. It is best to have large communities near them, so as to facilitate centralized marketing.

The way of publicity is to implement the one-to-one marketing method of distributing brochures.

For example, when a salesperson sees a parent holding a child, he does not talk about making souvenirs first. He can start with the "hairdressing" and narrow the psychological distance from the parents. The best time to distribute the information to the hospital is between 6 p.m. and 7 p.m., which is the time for the parturient to eat and visit the family. The success rate will be relatively high.

3. The "simulation doll" store.

A simulated Doll "simulation doll doll" made in 2005 according to the appearance of the child himself was launched in Guangzhou in 2005, which immediately attracted popularity.

Many big cities have also seen this business opportunity.

The simulation doll doll and the Bobbi doll are different, it is more personalized, because it is produced by the imitation of the "little owner". Its main consumption objects are children aged 1 to 14. The products are mainly divided into two specifications: one is the "baby treasure" from the age of half to 2 years old, the size is 20 inches; second is the "baby treasure" of 3 to 12 age group, the size is 23 inches, and the retail price is 1280 yuan and 1380 yuan respectively.

Investment skills

The production of "doll doll" is not complicated.

First, the face and physical features of the "small customer" are photographed with a digital camera. Then, according to the requirements of the customer, we design the manufacturing plan, and make a combination of clothing, accessories, and common products, and then make the customer adopt it.

"Simulation doll" is specially tailored and can only be sold once.

But just like his little master, the "simulation doll" will produce a series of consumption, such as all kinds of fashionable clothing, supplies, small furniture, vehicles and so on.

Each "simulation doll" usually has more than 10 years of playing time.

Therefore, in order to get a continuous consumption return, professional quality and family friendly service are of vital importance.

For example, regular phone calls, timely provision of some games, preferential policies for returning guests, such as the purchase of accessories for children's clothing, VIP VIP cards, etc.

Shop location

The high-end positioning of "Bao Bao" determines that it must be launched in the way of image franchised stores, so the location of shops is very important.

For example, the "treasure house" in Guangzhou is chosen at the junction of the old and new urban areas of Yuexiu District North Road, adjacent to the numerous Yuexiu parks and children's activity centers on the other side of the city, and the high-level commercial and residential buildings on the other side of the new town.

Soon after its opening, it attracted a large number of target consumer groups, proving the great impact of site selection on the speed of information dissemination.

4, the city boubo boutique

Bobo is the most fashionable group of modern cities after hippise and yuppies.

They are highly educated and highly paid. They are the elites of the modern new economic society, but they are longing for freedom and detached "pleasure in consumption" in leisure and spiritual life.

Their consumption characteristics are manifested in two aspects: they attach great importance to the "texture" of material, and believe in the scope of economic capacity that they can afford to return.

Now some small shops specializes in selling cloth, slippers, ornaments and other daily necessities for the Bobo people.

The price of these articles is very high, and a pottery cup is worth tens of yuan, but Bobo is still willing to buy it.

Investment skills

First of all, operators should have a "Bobo" vision.

Only in this way can we communicate with customers and understand and guide their needs.

Secondly, the classification of goods should be meticulous and tasteful.

"Bo Bo" is actually a way of life. It is a special consumption that covers the mass consumption field.

A single shop can not involve too many kinds, and can choose a certain type of market segments.

For example, only 10 of the 100 cups in the cup are boutique. You must find the 10 ones.

Many shop owners are choosing goods from Hongkong, Taiwan and other places to ensure quality.

Finally, the maintenance of tourist sources should be excellent.

Ensure shopping atmosphere free and leisurely, eager to sell and loudly bargain should be avoided.

Shop location

The boutique shops are simple and bright, and the location is crucial: 1. the rent can not be too high.

Boutiques do not sell necessities such as food and clothing, and market segmentation is also very narrow, so the amount will not be large, so the cost of rentals on each commodity is relatively high; 2., the location should be noisy.

The values of the Bobo people decide that they do not like to "get together"; 3., the shop itself and the surrounding environment must have a grade.