Communication Skills: The Ladder Of Success

In the conference room of Xin Yue clothing company, Mr. Chen, the sales manager of big customer, is discussing with his salesperson the situation of big single tracking. Xiao Zhang, who has good performance and eloquence, keeps silent.

Xiao Zhang has been staring at the customers for more than half a year. He has signed 6000 sets of tooling sheets with another clothing company.

After asking Xiao Zhang briefly about the situation of Su Zong, the director of Tian Cai square project, Chen returned to his office and began to figure out how to pull the client back.

On the morning of Sunday March 19th, when Su Su came to the reception room of Tien Cai square, Chen manager looked back at the door, looking up at some pictures on his laptop.

But he did not utter a word. After a few moments of greeting, the two sides introduced the operation of their respective companies.

Suddenly, Chen's face was serious. He said there were many hidden dangers in the spot management of the square. At the same time, he opened a group of photos. Su was shocked.

Su always asked where these pictures came from, because the shopping arcade does not allow cameras.

After asking for understanding, manager Chen expounded his interest in various terminals and his original views.

From shopping malls, hotels, hotels to tourist areas, factories, and so on, there are all kinds of photos, so that the total praise of Su, especially Chen's unique views, is absolutely unique to Su, creative and highly referential, and some of them can be learned now.

"As for photographing, many places are not allowed, but cell phones can be used."

Mr. Chen's words made him understand.

They talked about a lot of on-site management, and the two workers did not mention anything.

On the morning of 21 th (Monday), Xiao Zhang received a telephone call from Sue, so that he could get the original agreement and say hello to manager Chen. At the same time, he asked him to tell him to hurry up and arrange the production and not to delay the promotion of the May 1 holiday.

Success begins with cooperation, cooperation starts with trust, trust begins with understanding, and understanding begins with communication.

Communication is an art and an indispensable ability for a good salesperson.

For most salesmen, communication skills are often the first step in the success of his sales work, because this marks the end of the first step of marketing work, and at the same time implies the beginning of the second step marketing work, and so on, so as to push the marketing work to a higher level.

"Good communication skills" is almost a requirement for all enterprises to recruit salesmen, because some people who have first class minds but lack communication skills may not be as good as a general minded person but very good at communicating with others.

Those who succeed in the company must be those who are good at using company resources, and the ability to obtain company resources depends largely on communication skills.

Moreover, with the rapid development of social economy and the abundance of commodity production, the supply far exceeds demand.

The harsh reality makes it necessary for salesmen to meet the increasingly diversified needs of users in order to succeed, and to solve the actual needs of users has become the central problem of enterprises.

Under such a realistic situation, salesmen must strive to understand the actual needs of users and help them solve them. Only in this way can they build up a good long-term cooperative relationship.

To understand the complex and diverse needs of customers, salesmen must communicate more with customers and fully understand the objective conditions and real ideas of customers, which is almost insurmountable for those who lack communication skills.

And the salesperson who has strong communication skills can be "in the middle of it, and has more opportunities."

Therefore, communication skills can be said to be a ladder for salesmen to succeed in the field of sales.