&Nbsp, A Bird In The Shoes Industry And Youku, Opens A New Marketing Era.

A few days ago, the cooperation between the great bird and Youku launched the sports happy network drama "natural sports maniac". In a short month, it became the hottest one in many cool plays of Youku in April. It is reported that as of the end of April, the first 4 episodes have been completed in Youku network, with a high user clicking rate, which has created a record since the launch of Youku network.

The joint effort to create network drama is the first collaboration between Youku and your bird, and it is also the first time that you have tried the Internet drama marketing. "Natural sports maniac" will bring a new concept of "sports happiness" to netizens. I hope that netizens can create "subversion movement" constantly, so that sports can return to the essence of happiness. This is also the original intention of "natural sports maniac".

Collect a large number of Internet words, fit for sports and happiness.

According to the introduction, there are 8 episodes of "natural movement madness". Every Thursday we update 1 episodes. It mainly tells about a group of white-collar workers working in sports magazines, releasing the pressure of work through the happy movement. Since it was released in April 1st, it has only received 1 episodes in Youku, which has won hundreds of thousands of hits and refreshed the record of hits in the shortest time. At present, the first 4 episodes have been completed, and the hits rate has reached over 7 million 600 thousand.

The style of this play has very distinct network characteristics, and the lines also combine a large number of popular words. This is also one of the reasons why netizens love "natural sports maniac". From the message of Youku platform, many netizens are coming for the idea of "Happy Sports".

Mao Xiaorui, the director of the drama, said that the "natural movement maniac" tells a series of funny stories of a group of white-collar workers in Beijing for the sake of "Happy Sports". The play adds a lot of popular elements of the network, making the plot and lines more networked. The costumes of the actors are unique, and the "sports mix and match wind" of the birds is adopted to make the sportswear more fashionable. Because of this, the Youku's original network comedy series has interpreted the happy nature of sports from all aspects of life, which coincide with the brand attributes of sports happiness. This is also the original intention of the investment of the bird.

Zhang Yongheng, the brand director of the great bird bird (China) Limited, hopes for the "natural movement madness", so that netizens can feel the new concept of "sports happiness" of the birds and birds, and hope that netizens can create "subversion movement" constantly, so that sports can return to the essence of happiness.

Opening up new media marketing era

In fact, the embryonic form of Internet short plays comes from video clips created for viral marketing needs. In the early days of the network drama, there were many short films taken by advertising agencies to serve their advertisers, because they were not suitable for TV play, so advertising companies or advertisers contacted the video websites, hoping to play them on video websites.

It is reported that hip hop Quartet is one of the most successful online short plays in China. There are only 8 episodes in the video, and the number of hits is 40 million. The amount of play per 5 million people is higher than that of some traditional TV shows.

These short plays not only bring a relaxed smile, but also make many advertising brands popular among the people. Kang's green tea, one of the hip-hop Quartet investors, has risen 10% in the hip-hop Quartet. Many netizens even wrote in the comment column: "hip-hop Quartet" does not know how many bottles of Kangshifu green tea I have drunk. The "natural sports maniac", which was taken by the investment of the precious birds, is also the slogan of "I exercise, I am happy".

Zhang Yongheng believes that the popularity and advertising of Internet short plays may be a successful attempt of the "new bird" in the new media marketing strategy. In addition to the additional investment, the 15 generation of "natural sports maniac" will also be launched according to the highlights of the script. Sports Angel draft is one of the activities that are being planned.