Anta Zhang Tao: In The Next Three Years, He Will Be The Leader Of Sports And Leisure Industry.

Zhang Tao, vice president of Anta sports, said in an interview with the author that the company's orders for the fourth quarter of this year will be better than that of the previous quarter. Both management and dealers are confident of the future market.

"I believe this year's sporting goods industry will grow better. Anta's goal is to become the double first in sales and brands in the Chinese market by 2013."

Zhang Tao said.

Orders will show optimistic expectations of performance.

The annual quarterly order of Anta sports will be regarded as a barometer of the company's future sales performance.

Zhang Tao, vice president of Anta, said that the growth of orders in the fourth quarter of 2010, which has just ended, is better than that in the third quarter of this year, showing dealers' optimistic expectations for the future market.

Zhang Tao said that compared with the market environment in 2009, the state related consumption policy has brought certain opportunities to the sporting goods market. This year is also a "sports year". The "inspiring effect" produced by major sports events such as the Winter Olympic Games and the Asian Games will also create more opportunities for the development of commodity manufacturers.

According to people familiar with the matter, in the four quarter of the order meeting, Anta's clothing products increased by an average of around 10%, and the price of shoes increased by about 5%.

Zhang Tao explained that at this order meeting, Anta launched the licensed products for the November Asian Games. The design and raw materials use of these licensed products are more excellent. The increase in the added value of the products will lead to higher retail prices than other products of the company. Moreover, the current company's raw materials and labor costs have risen more rapidly.

Guotai Junan research report pointed out that the increase in product prices will make Anta's gross profit margin steady and steady this year, and it will also enhance the profitability of the company.