Hangzhou Shopping Malls "Two Button" Western-Style Clothing Orders Increased Sharply

In the past month, the metaphorical manager of the great negran special store found that the ordering quantity of the "three buttons" (the number of buttons on western style clothes) was getting less and less from the original 50% to 20%, and the order quantity of "two buckles" Western-style clothes suddenly increased. It is estimated that next year the "three buckles" suit will be even more unpopular. The trend of "two button" suits will prevail.

It's not just negran. The majority of men's suits in Hangzhou have changed the same way. Although most of the counters still make "three buckles" Western-style clothes, the proportion is obviously not as high as "two buckles" suits. Hangzhou Tower's Hang Lung dress reveals that the waist size of Hangzhou men has grown too fast in the past two years, so the counters have to go to the UK to buy "lengthened tape" and add "big belly models".

It seems that the "three buckles" suit that is very demanding for the body has been unable to tolerate the growing waistline of Hangzhou men. Just last month, a magazine in the United States also reported that the growth rate of waist circumference was the highest in the world, which increased by more than that in the United States, Britain and Australia.

"Three buckles" can't tolerate Hangzhou men's stomachs.

"From last autumn and winter to spring and summer this year, we can see clearly that the share of" three buttons "has dropped sharply. I wonder if Hangzhou men have been thickened after a winter. The allegory manager of negran said.

"Three buckles" or "two buttons" were originally used to describe the style of western style clothes. The three buttons had a higher demand for stature. Men with standard stature would appear very spiritual when wearing "three buckles". But if the belly is bigger, wearing "three buckles" will be more awkward, because the chest and armpit will feel too tight, so people will be more suitable for "two grain buckle".

"Now the western-style clothes are more popular" two buckles ", wears the" three buckles "the person less and less. The manager of a Menswear mall said that men had smaller stomach before marriage, so they chose "three buttons" as wedding dresses. Once married, especially after the age of 35, most men would be "fat" and Western-style clothes gradually changed from "three buckles" to "two grain buckles". Zegna, the Hangzhou Tower, is the owner of high-end suits, and the store manager says that people who come to the shops are successful people. Most of them are over 40 years old. Many of them are big bellies. More than 60% of them are ordered "two button" suits, and salesmen generally recommend "two buttons" when they recommend.

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Shopping malls were forced to buy "lengthened tape" in the UK.

"Our shop owners make suits, many of them are" special bodies, "because more and more men have bigger stomachs. Lu Xinghai, the Hangzhou Tower's Heng Long Western-style clothes, said that the domestic three foot one tape measure was not enough, so the special store bought a "lengthened tape measure" specially in the UK, which proved that the belly of Hangzhou people has been getting closer to foreigners.

In addition to the "lengthened tape measure", Hang Lung dress has placed a "big belly model" in every store. The belly reaches the maximum size of three feet six, and specially made 5 different sizes of "belly girth bigger than the chest". "Put these models to tell those special stature guests, even if the belly is bigger, the shop can also make beautiful clothes." Lu Xinghai said that shops often receive orders from uniforms of the company, 20%-30% is a special figure, and needs to be customized, and the standard figure only accounts for about 60%.

Hangzhou men's waist circumference is 1-2 centimeters per year.

"Hangzhou is a very leisurely City, people's pace of life is not fast, and now the number of private cars is increasing year by year, most people are walking by car, usually sitting in the office, rarely go out sports, coupled with the development of Hangzhou's catering industry so that some people solve three meals in restaurants all the year round, and often have Yan Wing Bao Shen, and the family doesn't cook at all. Do you think that a man's stomach can be small in such a state of life?" A shopping mall official said.

"From last year to this year, the size of our waistline is 1-2 centimeters larger than that of the previous two to three feet to two feet five, but this year there are many guests from two feet five to two feet seven." The manager said that three years ago, the waist of the trousers in the shop was only three feet one, and now the waist circumference of three feet is very common. And Hang Lung dress because it can help guests modify the size, because of the need to change the size of the clothes to change the size of the guests are also many, after a winter's fat hoarding, some guests even changed a dozen clothes in one breath.

It seems that Hangzhou men's waistline growth is not small. Last month, a research report published in the Journal of health care also showed that the growth rate of Chinese waistline is the highest in the world. At present, China's obese population reaches 325 million, which is higher than that of the United States, Britain and Australia. It is said that this figure will double in the next 20 years.