Chinese Clothing Opportunities Between Hot And Cold

On the side of the cold and thermal data stations, this is doomed to the more complicated China's macroeconomic situation in the second quarter of this year.

Recently, a financial media described the macro-economic situation in the second quarter of 2010 as "an increasingly attractive eye". "Flower" refers to all kinds of data that reflect macroeconomic trends.

On the one hand, the driving force of economic growth seems to be weakening. The PMI of China's manufacturing industry released at the beginning of the month has already shown some signs.

On the other hand, the price index is still on the high side. Although the National Bureau of Statistics says inflation is still within control, the market and investment banks' expectations for annual inflation are already over 3%.

On the side of the cold and thermal data stations, this is doomed to the more complicated China's macroeconomic situation in the second quarter of this year.

Despite the unpredictability of the future economic situation, the leaders and experts of the five China clothing association held the three opportunity in April to show four opportunities for Chinese clothing in the fog.

Cultural development and market segmentation

China's clothing consumption is facing the problem of cultural upgrading.

"Let the whole world accept China's fashion design. This is something we have been eager to come to."

Mao Jihong, vice president of China clothing association and chairman of Guangzhou state limited company, spoke to more than 400 entrepreneurs at the meeting.

Under the leadership of Mao Jihong, "exception" has been advocating "self seeking for Contemporary Chinese life aesthetics" since 1996, which is the call of exceptions to its consumers.

"We should use the contemporary brilliance to show the achievements of our age to the later generations."

Mao Jihong said.

"Every brand has its own lifeline. Like people, everyone has a different track of development."

Zhao Qian, director of the China High Fashion Association, said: "there is no right or wrong to internationalize the problem.

For what kind of soil, where to survive. "

She said frankly that at present, the brand with a real "internationalization" height is still rare. Fashion must be an important cultural factor from high to low penetration and internationalization, and its recognition must follow this rule.

According to the China clothing association forecast, the rapid rise of the demand for folk dress culture will create a "hot" opportunity for many "cool" clothing and clothing categories.

Lifestyle change and evolution of consumption patterns

Some people say that the success of the brand is neither a motivational story of how Chinese brands can surpass the international brand with cost advantages, nor is it an enterprise story with "Chinese fashion" as the brand appeal and big national brand. Instead, it is a story of ordinary Chinese enterprises that won a place by virtue of technology, taste and precise positioning of the market.