The Brand Of Sports Enterprise Is The Fastest Seller Of The World Cup.

　　日前從央視日前在廈門舉辦的世界杯節(jié)目廣告資源說明會上獲悉，德爾惠、安踏、特步、喬丹等泉企已簽約世界杯相關(guān)廣告資源，世界杯將出現(xiàn)泉州品牌的身影。

"Seeing the world cup's brand influence, the World War of marketing of Chuai enterprise has already begun at the end of last year. For example, del Hui has spent about 20000000 yuan at the end of last year to win the advertising right of cctv world cup.

Anta, XTEP and Jordan signed the world cup related advertisements with CCTV late last year.

Insiders say.

Hu Chucheng, vice president of the company, also said that the goal of the company is to lock in business people, while business people love football very much.

During the world cup, he will consider putting in a certain amount of advertising and feeling the world cup with the target audience.

Su Zaiquan, manager of Xiamen China brand, said that after all, the world cup is a major international event. Xiamen China will enhance its brand promotion efforts by leveraging the platform of the world cup.

Xoceco has a branch in South Africa, where there are production bases and sales channels, so it is sure to advertise locally.

It is found that Quanzhou enterprises with many years of sports marketing experience have begun to hold rational attitude towards the marketing means of investing heavily in international competitions.

The relevant points of the nine Muwang Wang said that the focus of the world cup is three-dimensional. They will formulate a suitable promotion plan according to the long-term strategy of the company's brand. They may avoid positive confrontation and make articles from the regional and terminal.

Some enterprises say they will not adopt a single advertising bombing, but adopt a comprehensive marketing strategy.

For example, around the world cup, a series of activities such as public relations and sales promotion should be carried out to deepen the connotation of enterprises.