How Can Nantong'S Traditional Textile Industry Regenerate 2010?
This year, "winter has been" for a long time.
Textile industry
In recent years, the textile and garment export volume has increased by more than 10% over the past year.
However, Shi Huangbin, a member of the Municipal Commission of letters and commissions, should be cautiously optimistic: "the recovery of the industry is not simply to restore the original level, but to undergo a series of adjusted upgrades."
As an important pillar industry in Nantong, the traditional textile industry is changing from quantity growth to quality and value-added.
Seize the opportunity, pformation is just right now.
similarly
Weaving
By changing the mode of production, the number of workers has dropped sharply in the face of a substantial increase in output and efficiency.
Not long ago, Huayi Textile introduced 32 TOYOTA JAT710 air-jet looms, which greatly improved the production efficiency and tasted the sweetness of pformation and upgrading.
Huayi has developed a number of technical indicators of tubular yarn dyed fabrics, and has won the title of Nantong famous brand products. The State Intellectual Property Office has recently issued a new patent certificate for bamboo charcoal outdoor sports wear fabrics, healthy and comfortable bamboo charcoal outdoor.
Sportswear
Fabric patent certificate; at present, the sales revenue of new products of the company accounts for 82% of the total revenue.
In order to win the market, the chairman of the board of directors, Kan Jin, announced to the industry: "the premise of all this is to eliminate backward production capacity."
In the Guanyin Mountain area where the yarn dyed enterprises are concentrated, there are many textile enterprises that have successfully pformed and upgraded like Huaye textile.
The antistatic and radiation resistant high performance fiber dyed fabric developed by Ke Lu Group has just obtained the national patent certificate. Under the guidance of scientific research institutions such as Shanghai and Tianjin, the new green leaf nonwovens company has produced 4 categories, 20 kinds of new products, such as automobile ceiling, aviation flame retardant blanket, noise insulation cloth, and 90% export products.
When the international financial crisis hit, no one went bankrupt in the thousand dyeing mill of Guanyin Mountain, but after experiencing this hard work, the enterprises felt urgently: "upgrading is not too slow or slow."
30 key cultivation enterprises invested 350 million yuan in technological pformation, and imported a number of advanced equipment such as air-jet looms and new environment-friendly filter bags, accounting for 5 of the new products.
"Promoting technological pformation and eliminating backward equipment" is undoubtedly the consensus of the textile industry.
I like to see the traditional textile industry in our city embark on the new Long March. Yao Mu, academician of the Chinese Academy of engineering, is happy for the conscious pformation of his hometown enterprises. "With the rapid growth of the national economy, the per capita GDP level continues to increase, and the level of per capita fiber consumption is also improving. The textile industry will continue to develop with the development of economy and society.
Therefore, the textile and garment industry is an eternal industry. It is by no means a sunset industry. It has vast space for development.
Yao Mu pointed out that the proportion of technology contribution rate and brand contribution rate will be higher and higher in textile industry in the future.
In the pformation and upgrading of Nantong's textile industry, we must firmly grasp the two sides of the "Smiling Curve", that is, design, research and development.
brand marketing
In the manufacturing sector, upgrading and shifting are promoted to help Nantong pform itself from a big textile market to a strong one.
Creative design, towards high-end industry
In the pformation from "made in Nantong" to "created in Nantong", home textiles are undoubtedly the leading sheep in the textile industry.
The World Intellectual Property Organization (WIPO), led by the United Nations World Intellectual Property Organization (WIPO), is the world's first copyright protection project - a report on the copyright protection of home textiles, which is about to be published around the world, and the Tongzhou home textile index has become the vane of the world's home textile industry.
All of these indicate that the process of weaving "weaving" into "intelligent manufacturing" is the way to the high end of the industry.
"Home textile industry has entered the era of creativity, whether it is fabric, shape, color, or brand promotion, sales mode, only in a distinctive way, we can grasp the market."
Qin Ruigang congratulated himself on his early realization of this and saw the rapid growth of Kasen home textiles for many years.
The golden sun cloth Co., Ltd. received an order of US $about 3000000 at the recent Canton Fair. "From creative design to research and development production is done independently, which is very attractive to foreigners."
Kim Sun has set up a flower design studio in the domestic textile and private enterprises. Now, the growing R & D design team has expanded from the single fabric pattern to the whole home textile industry.
The design of flower colors and patterns protected by copyright has not only greatly increased the added value of home textile products, but also gradually formed a new industry dominated by flower color and pattern design in the market.
According to incomplete statistics, the creative industry around Nantong home textiles has exceeded 5 billion yuan.
The development of creative industries can not be separated from high-quality talents. Zhuo Tai R & D center has invited top national designers such as Tsinghua Academy of fine arts and Lu Xun Art Institute to develop flower styles. Designers have gone to Germany, France, Italy and other places to visit and study. Frankfurt home textile exhibition has become a must go place every year. The company has become the largest home textile research and development center in the area of the overlapping stone bridge.
Home textiles, which is thriving in the creative field, is being rewritten.
In the past, the fabric products of many textile enterprises in our city were mainly imported and imitated. The production of low-grade homogenization made the products lack core competitiveness.
"The conceptual pformation of textile enterprises is very evident this year."
Zuo Chengqin, chairman of the city textile industry association and chairman of Dasheng group, in the survey, were delighted to find that many cotton spinning enterprises started with raw material structure and brought different colorful fibers to all kinds of new ideas.
The functional fibers such as hemp fiber, bamboo fiber, Tencel and soybean protein fiber are coming from the laboratory to be listed in the field, quality, serialization and functionalization, and finally realize the branding.
Planning leads, and gold nuggets in the industrial chain.
"In the past, our textile industry's competition mainly depends on the competition of low cost production factors, the cost of labor cost is relatively low, and the cost of raw materials is relatively low, which is labor-intensive or capital intensive traditional industries.
Now, with the increase of raw material costs, the implementation of the labor law has increased labor costs, and the cost of environmental protection has increased correspondingly.
At this critical point, we should also increase structural adjustment and promote the upgrading of industrial structure.
Shi Huangbin reminded enterprises to take a sober view of the current market recovery, the lack of independent brands, and the small size of enterprises. The structural contradictions accumulated over a long period of time have not been solved, and the factors that restrict the upgrading and development of the industry still exist.
The outline of the textile industry pformation and upgrading plan issued in time by the municipal government has pointed out the direction for Nantong's textile industry to break through the "bottleneck" of the industrial chain.
Whether the industry chain is perfect is an important factor to decide whether a regional industry can develop for a long time. It is a criterion to measure the strength of an industry.
Unlike the traditional textile industry that pursues the scale and capacity of production, modern textile industry needs a complete industrial chain developed from the former technology development to the post fashion fashion.
Although the textile industry chain of our city is relatively complete, there is lack of organic collaboration between the chain and chain, which shows that there is a lack of systematic integration between garment fabrics and printing and dyeing products, printing and dyeing products and textile grey fabrics, textile grey fabrics and chemical fiber materials.
For example, the level of garment processing in Nantong is very high, and the world famous brand products can be found in the clothing enterprises of Nantong. However, the lack of R & D institutions and the lack of R & D investment in the garment manufacturing industry chain of Nantong are one of the reasons why the apparel industry is not strong. However, the vertical development of the whole textile industry chain is insufficient, and the horizontal development is more than enough. The "bottleneck" in the printing and dyeing and finishing process leads to the fact that the fabric can not be in line with the international fashion trend, which also affects the linkage and common development of the textile and garment industry.
The group that has just been listed started from the extension of the industrial chain and set up a line of defense against risks at the upstream and downstream integration level.
Kong Xiangjun, chairman of the board, said: "we have entered the field of cotton spinning upwards, and have entered the field of clothing downwards. Three new production lines, namely clothing hangings, compact spinning and printing and dyeing, have been profitable in those years."
Open up the upstream and downstream industry chain, and enrich the group product structure, making the profit growth more than 50%.
Like Lian FA group, when the rigid labor costs rise, powerful enterprises are becoming more and more capital and technology intensive upstream in building industrial chains.
Xie Ming, President of the Provincial Textile Industry Association, pointed out that modern industrial clusters should not be simply concentrated in space, but on the industrial chain from the past "for all of us" to "for my own use".
She suggested: "in addition to guiding enterprises to attach importance to industrial matching and extending the industrial chain, the government level should also support the scale of industrial clusters such as dyed fabrics and silkworms."
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