Internet Cafe Owners Talk About Internet Cafes Management

I am the boss of an Internet cafe in Shanghai. I am also a department manager of a medium-sized computer company in Shanghai. For many reasons, I can't reveal the name of my Internet cafe and my real name. Today, I am busy with leisure. Write down my experience of opening Internet bars in recent years, and exchange experience with the owners of Internet cafes across the country. In general, the experience of Internet cafes in recent years can be used in a sentence: Operating Internet cafes is better than running people.

I haven't been doing the Internet bar boss for a long time. It's been more than three years. To be exact, I should be a part-time Internet cafe boss, because my first occupation is a business manager of a computer company in Shanghai. I only have to take care of my Internet cafe in my spare time.

Let me review my Internet cafe career for more than three years. I worked with a female student three years ago to run this Internet bar. In August 2001, we started with 20 machines and developed to 100 machines today. Although the business performance is not excellent, it can barely get through. At present, when many Internet cafes think that Internet cafes are not very promising, I have decided to buy a bad Internet cafe in Shanghai and reopen it. I have resigned from the computer company, resigned from the position of the current computer company, and devoted myself to the operation and management of the Internet bar.

Many people think that Internet cafes have no profits. Two, there is no future and there is great risk. But let's calm down and think about which industry has no risk. In the whole industry of Internet cafes, there must be some Internet cafes with good performance. Some Internet cafes have poor performance. Let's look at other industries. Is it not the same? A simple reason, there are many restaurants in the country. Why are some restaurants doing well in business, expanding scale, and closing down some restaurants? Today I am just concerned about the Internet bar bosses. I would like to talk about my feelings for your reference.

1, the future of Internet cafes.

For the future of Internet cafes, I personally believe that Internet cafes will never be banned by the state, but will go step by step toward standardization and maturity. In some articles about the management of Internet cafes, I saw that some Internet cafe owners complained that Internet cafes had no future and no profits. We could analyze the future of Internet cafes from the actual operation and the current development situation. According to the latest CNNIC survey, the number of Internet users in China is 59 million 100 thousand, while the number of computers on the Internet is only 16 million 130 thousand. These gaps can only be made up by Internet cafes. Although the number of personal computers is increasing in recent years, with the constraints of some areas such as lack of network resources, high Internet charges and slow growth in per capita income, Internet access to Internet cafes is still the first choice among Chinese Internet users in decades.

Another important aspect, the new industry of Internet cafes, has brought huge profits to China's telecom industry, online game industry and IT industry every year, which has greatly increased China's financial revenue. A notable example is Shanghai's Shanda network, which has grown from hundreds of thousands of assets to several billion listed companies today. Internet cafe industry has made such a great contribution to China's economy. Because of the emergence of a large number of Internet cafes, it can solve part of the employment pressure. In the above aspects, will the state ban this emerging industry?

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2, the profit problem of Internet cafes

The profit of Internet cafes is a problem that our boss is most concerned about. Internet cafes are no longer a high profit industry around 95 years ago. How to make the profits of their Internet cafes best? The development of Internet cafes to today is not without profits, but the difficulty of gaining profits. 98 years ago, Internet cafes were basically in a state of no management and no competent departments, so Internet cafes could be regarded as profiteering. After Beijing's "blue speed" incident and SARS, the state promulgated relevant policies for the management of Internet cafes, making Internet bars gradually becoming regular, and the profits of Internet cafes also declined.

As for the profit level of Internet cafes, I think this is closely related to our Internet bar operators and managers. To improve the profit of our Internet cafes, we should first correct our attitude as a boss, business attitude and management attitude. Let's take a look at our boss's attitude. Many bosses often talk about a topic that many Internet cafes boss loudly scolded, saying that Chen Tianqiao earned money by earning money from Internet cafes. I don't think so. First of all, if China's Internet cafes do not have a grand and no legend, China's Internet cafes will not form an industry in just a few years.

China's Internet cafes can not develop without being grand. Similarly, the grand Internet cafes can not develop. What do you think of such a problem? The profit of our Internet cafes has been reduced. Apart from the big social factors, our Internet cafes have their own shortcomings and shortcomings. Maybe it is the habit that I formed when I was in University. I will find out if there is something wrong with one thing, that is, we should review ourselves first. In the same way, the profit of Internet cafes will be reduced.

As a manager of Internet cafes, we should learn how to improve the profit of Internet cafes. We should learn how to analyze the root cause of the problem and then effectively solve the problem. Where is the reason for the decline in profits? If we can not analyze what causes the profit to fall, then what method can we use to improve our profits? The reason for the decrease in profits of many Internet cafes is that we only look for the reasons from the competent departments and social pressures, and ignore the gaps and deficiencies in our own business. Let's take a few examples to analyze the shortcomings of our Internet cafes.

(1) blind price reduction: because of the increasing number of competitors, many Internet cafes are unable to ensure that their customers do not lose. They can only blindly cut prices with other Internet bars, thereby reducing their profits. I encountered this situation this year. As a result of the increasing number of competitors and the relocation of a school nearby, the number of tourists has been reduced, and many Internet cafes have been fighting to reduce prices. I carefully analyzed the reasons for the reduction of tourist resources, partly due to the decrease in the number of tourists caused by the removal of schools; besides, I found that the environment of my Internet cafe had not been arranged for a year. In the case of no price reduction, I renovated the store again, and installed ventilation and ventilation equipment in the store, and changed the original small air conditioner into a large air conditioner. All the decoration standards exceeded their competitors, and the necessary upgrading of the Internet bar machine was carried out. After several months' hard work, we have re owned a steady number of tourists on the basis of no reduction.

2. Flexible operation: the number of Internet cafes has increased substantially, and the profit from Internet has been restored to a reasonable profit. This will greatly reduce the profits of Internet cafes. How to ensure that we can get the maximum profit under the reasonable price of Internet is a problem that our boss must consider. We can vigorously tap the potential of Internet cafes and carry out diversified operations according to our actual conditions. We vigorously explore the role of the network. We build websites for small businesses and manage them. They can earn a certain monthly income.

3, supervision of Internet bar management departments

After the emergence of the Internet cafe industry, due to the lack of management in the early stage, Beijing's blue speed incidents and Chongqing students' suicide on the track were first followed, prompting the government to strengthen the supervision of the Internet cafes. Internet bar owners are most concerned about the two stipulation, one is the Internet bar to refuse minors to enter, and the other is the Internet bar business hours can not exceed twelve pm. For these two provisions, I do so. Internet cafes are strictly prohibited from entering minors.

Although my geographical location is between several schools, I do not accept minors. One is to take into account the provisions of the Internet bar authorities. What's more, I consider that if I turn the main tourist sources into minors, then how can I guarantee the benefits of Internet cafes after the students start school? I always disagree with the overtime operation in the evenings. I have calculated that the monthly income of all night businesses is supported by income, and it is easy to lose things. I haven't driven all night long since the opening of Internet cafes.

Some of the policies of the state are necessary and beneficial to our Internet cafes, so why not carry them out. The policy of stopping the operation of Internet cafes at zero hour will not change. KTV industry has now banned minors from entering. For Internet cafes, it is just beginning. The Internet cafes in the future are definitely not minors' places.