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Haining Textile Machinery Quality Wins Market Reputation

2010/6/3 10:27:00 82

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Facing the grim situation of the financial crisis in 2009, the Haining textile machinery factory took the time to assess the situation, started from the "two centers" of R & D and marketing, and promptly adjusted the business strategy appropriately. It not only reduced the impact of the crisis to a minimum, but also maintained a good momentum of development.

In 2009, the company achieved sales revenue of nearly 200 million yuan, and the profit and tax index increased considerably compared with the previous year.

Product upgrading

The Haining textile machinery factory, focusing on the requirements of "products should be made fine, high quality and high added value", aims at increasing market demand and customer demands, has intensified research efforts on textile fabrics and processes, accelerated the pace of new product development and improvement of old machines, and has made new breakthroughs in the applicability, reliability and stability of the leading products of the Mao series, grinding series, shearing series and hot shear series, and has further improved its independent innovation capability.

The multi-functional CNC shearing machine has successfully passed the inspection. "Textile finishing super soft grinding machine" has been successfully listed as the first batch of national science and technology small and medium enterprises technology innovation fund in 2009. The super soft grinding machine has been included in the national science and technology support project in 2009 by the Ministry of science and technology, and has been identified as the main undertaking unit of the sub topic "green energy saving printing and dyeing finishing equipment development and industrialization". The project of "high efficiency multifunctional cutting machine technology development" has been included in the key technology innovation project of Zhejiang province. ME716, ME810 and MB402 three products have been included in the new product trial production plan of the provincial level. The products such as MB426 and MA477 have been awarded two of the city's scientific and technological progress, four patent applications for invention and utility models have been approved, and they have been subsidized by national and local science and technology funds. Haining textile machinery plant attaches importance to independent intellectual property rights and achievements pformation, and the national torch plan project "

In the past two years, {page_break} has successfully developed ME815 high speed napping machine, MB826 high efficiency fuzzing machine, ME509 precision shearing machine and ME521 type hot shear joint machine. In addition, MF921 type high efficiency yarn singeing machine and ME715B wide width grinding machine have entered the design stage.

Marketing system innovation

Under the financial crisis, Haining

textile machinery

On the basis of integrated marketing resources, the company gradually integrated marketing, technical services, equipment and accessories together, established a large service marketing mechanism, straightened out the internal relations of marketing centers, and enhanced the overall capability and market expansion ability of marketing centers.

At the same time, the company also set up sales outlets in Shaoxing, Zhejiang, strengthened the function of Foshan office, further narrowed the distance from customers, and promoted sales of mainframe, equipment and accessories.

Haining

Textile machinery

Further improving the internal contracting mode and incentive mechanism, through the convening of a regular meeting once a week and holding an analysis meeting once a month, forms an interactive mechanism between marketing personnel and technical personnel, expanding the channels of information collection, and enhancing the accuracy and effectiveness of the attacking market.

The boom of the company's products in the Shaoxing market has risen sharply, and only more than 200 of the MA476 products have been sold.

While doing well in the construction of domestic sales channels, the company's foreign trade work has also made new breakthroughs. In the first quarter of this year, foreign trade exports amounted to 2 million US dollars, a record high.

At present, the company's products have been exported to Southeast Asia, the Middle East, South America and other regions. The product sales varieties are also diversified. They not only have fuzzing machines, scissors, but also extend to ironing, scalding, brushing and other fields. In particular, the successful realization of a batch of blankets after finishing a line has provided an opportunity for the complete development and sale of Haining textile machinery.

In the face of market opportunities, in addition to consolidating markets such as Zhejiang, Jiangsu, Fujian and Guangdong, the marketing center staff of Haining textile machinery factory also increased visits to Shandong, Liaoning, Hebei and other provinces, and achieved the goal of opening up the situation in the northeast area.

{page_break} enhanced rapid response

current

Spin

The variety of fabrics has been innovating faster and faster, new fabrics are emerging, and customers' needs are more personalized and diversified.

In order to meet these needs of customers, the production mode of the company has changed to small batch and multiple varieties.

In the face of the severe test that nearly 100 products need to be completed in a month, the Haining textile machinery factory has actively changed the production plan management mechanism and optimized the organization, implementation and balance of the plan through timely communication with the marketing department.

At the same time, the company also set up a quick response workforce, bringing the market to the scene, the staff enthusiasm is high, voluntarily give up the rest day, and work overtime, not only to meet the needs of the general customers, but also to meet the needs of customization and restructuring.