Hundred Baby Baby Shoes: Towards Brand New Heights

2010 hundred baby brand Symposium and autumn winter new product order meeting

With the continuous improvement of people's living standards, parents pay more and more attention to children's shoes and clothes. They are no longer content with practical and wearable, comfort, fashion, personality and fashion. According to statistics, the number of children aged 3-12 years in China is about 230 million. The population of urban children in this age group reaches more than 100 million, while the current children's consumption accounts for 40% of the total household expenditure. As an indispensable shoe for children's daily life, parents are very concerned about one area. The huge population base, plus the permission of economic conditions, makes children a potential consumer group in today's society. However, in the constantly broken market of shoes industry, China's children's shoes industry only accounts for a small proportion, and the phenomenon of brand loss is more serious. According to the authoritative department's survey data, at present, about 70% of the domestic children's shoes market is low-end products, the 20% is imported brand children's shoes, and domestic brands are only 10%. Such a rare blue ocean is unlikely to be let off by businessmen. Therefore, building a strong brand has become a top priority for China's children's shoes industry.

In May 27th, the "2010 hundred million baby brand seminar and the autumn and winter new product ordering society" sponsored by Fu Li Da (Fujian) shoes and garments Industrial Co., Ltd. was solemnly staged in Jinjiang Imperial Hotel. The theme of the conference is "new heights, creating the future". It aims to make the children's shoes become a new high point in the future brand development and create a broader future. Wu Yuming, general manager of Fu Li Da, has led distributors and agents from all over the country to participate in this grand event to discuss the brand development plan of babe baby.

With more than ten years of experience in shoe making, Fu Lida relies on strong product development advantages and professional shoe making technology to join hands with Hongkong babe International Co., Ltd. to build up China's regional "babe baby" high-grade campus student shoes, and form an industrial chain that integrates brand planning, product development, production and marketing. At the press conference, Wu Yuming, general manager of the company, demonstrated the brand development ideas of the 2010 hundred baby brands: the brand new slogan - "baby, big world", the upgrading of brand image, the promotion of innovative brand, the upgrading of terminal image. With the introduction and implementation of a series of brand promotion strategies, it is easy to see that the company's determination and strength to create the first brand of campus sports.

Brand promotion at the same time, in the product development and quality assurance, is also the most important treasure of children's shoes. As the foundation of the enterprise, this year's changing baby's product has changed its past cartoon style, taking a fresh, concise and bright route, which embodies the simplicity and simplicity of the children, as well as the fashionable personality elements. In the development of shoes, it includes a series of shoes such as sports, leisure, outdoor and so on, so that consumers can choose the shoes they need according to their needs, and add a bright color to their children's footsteps. In the production process, it strives to embody the three concepts of "health", "comfort" and "childlike interest" in every detail, and timely add some fashionable elements that are popular at the moment, in line with the parents' desire to "fashion from children", so that children can feel their feet while their feet are comfortable, and keep up with the trend of the times.

In 2010, the competition for children's shoes industry has just begun. However, with the joint efforts of its staff and dealers and agents everywhere, the well planned brand marketing war will set off an upsurge in the children's shoes industry.