Guangdong Footwear Association Recommends Developing More Emerging Markets

　　據金融界，歐盟和美國等進口大國，近日突然加大對傳統產品的進口準入標準，如澳大利亞稱自7月1日開始，要求對含有磁鐵的兒童玩具實行強制標準。國際標準化組織(ISO)通知稱將按新標準，對進口玩具的化學元素檢測覆蓋范圍加大到涂料、印刷油墨、紙板等項目中。

The US Customs will increase the detection of Chinese textiles in the near future.

Canada and the EU have also issued a number of documents to curb imports.

As textile, clothing, toys and footwear are warnings, half of the Hong Kong companies are affected.

Guangdong shoe manufacturers will show that they are not optimistic about exports in the second half of the year, and suggest that manufacturers adjust their direction in time to develop emerging markets such as ASEAN.

Due to the aggravation of the European debt crisis, the economic uncertainty in Europe and the United States has increased. The recent export market environment is no less severe than the same period last year. As at the end of May, only 31 products of footwear products were recalled by Europe and the United States, representing an increase of 40.91% compared with the same period last year.

It is also predicted that the euro area's economic growth this year will be only 1%-1.5%. The exchange rate of RMB against the euro will continue to rise, and the export pressure in this region will increase exponentially in the second half of this year.

Attention should be paid to the preservation of correspondence between customers, as an effective evidence of breach of contract, to protect their rights and interests.

At the same time, it is suggested that when signing contracts in Europe and America, we should try our best to be flexible, with short term small contracts as the main target, and only to make short lists within 3 months.

He Guiling, President of Guangdong Footwear Manufacturers Association, told reporters that the footwear industry in Guangdong accounted for about 1/3 of the world.

From the recent international shoe exhibitions, we can see that the demand level of traditional exporting countries has declined. In the second half of the year, the European and American markets will once again enter the off-season. It is suggested that manufacturers should strengthen the development of emerging markets such as ASEAN and Africa.