Luo Hao Men'S Clothing Explores The Electronic Commerce &Nbsp; The Online And Offline Double Sword Is Unified.

Both opportunities and risks must be grasped in both hands.

Drucker language, "enterprises have two and only two basic functions: marketing and innovation.

Only marketing and innovation can produce economic results, and the rest is cost. "

Entrepreneurship can only be reflected and exerted through these two functions.

And any single sales channel has certain limitations. The e-commerce mode is an effective "feedback" to the traditional entity store sales channels, and it is also an anti traditional innovation. How to make good use of these two channels depends on how the enterprise can give full play to the advantages of each mode.

Online and offline double sword and volley, Luo Hao men's clothing explore E-commerce

Luo Xiuliang, chairman of Shanghai Luo Hao Fashion Co., Ltd. said, "only the organic combination of traditional industries and non-traditional industries is the only way for the real economy. Only the combination of innovation ability in non-traditional fields with the spirit of hard work in traditional industries is the future strength of Chinese clothing.

Luo Hao men's wear product is to use online and offline walking on two legs, I think not only is Luo Hao, the entire clothing e-commerce industry must start from two aspects to have greater room for development.

Clothing is not like Houseware, it needs to be tried on itself. If you run products only in the virtual world, there is no entity store to let you experience, it is likely to make customers lack trust in you. "

In addition, both online and offline, all orders are shipped to the end customers by the Shanghai head office. There is no stock in the shop.

In order to make consumers feel relieved about the goods they purchased, prove that they bought the products of regular manufacturers, all the packages and envelopes of the mailing products were replaced by the independent packaging designed by Luo Hao men's own clothes instead of the ordinary packing of the express company, and the sending address was also the unified address of the Shanghai head office.

We have our own production plant, from design to dyed garments all made by Luo Hao, so that the standardized management of production and marketing also makes the brand step by step to the top brand.

Fang Shui Hui, marketing director of Shanghai Luo Hao Clothing Co., Ltd., said: the choice of styles in the future shopping mall is more and more updated than that of B2C website, and consumers can try them on at will.

Clothes are not like home appliances such as cups, storage boxes and so on. They need to experience them themselves. Consumers need to see whether the clothes are beautiful and fit on their bodies, whether they are suitable for their skin, whether they are comfortable or not.

Some people are accustomed to seeing things, so enterprises must meet their needs.

In addition, the rate of buying clothes on line is higher than that in physical stores. Once consumers feel the difference between the color of objects displayed and computer monitors, or the size is not suitable, the men's clothing promises to be returned free of charge, so that although the after-sale service is much more trouble than the physical shop after sale, it is very important for consumers to trust in the virtual world.

In addition, both online and offline, all orders are shipped to the end customers by the Shanghai head office. There is no stock in the shop.

In order to make consumers feel relieved about the goods they purchased, prove that they bought the products of regular manufacturers, all the packages and envelopes of the mailing products were replaced by the independent packaging designed by Luo Hao men's own clothes instead of the ordinary packing of the express company, and the sending address was also the unified address of the Shanghai head office.

We have our own production plant, from design to dyed garments all made by Luo Hao, so that the standardized management of production and marketing also makes the brand step by step to the top brand.