Make Your Career "Fat And Fat".

With the increasing number of modern urban people who are "fat and fat", the "heavyweight" consumer group is expanding rapidly, and the obesity industry can be seen everywhere, including diet pills, slimming classes, slimming foods and even liposuction.

Relatively speaking, the fat man clothing market is almost a forgotten corner.

No matter how big the store is, the clothes that are specially prepared for fat people are very limited. This has become an embarrassing scene in the life of fat people.

There are many people who love beauty, and fat people are no exception, especially fat women.

At present, there is a garment designed for fat people in the market. Fat clothing has become a new business opportunity for the Chinese garment industry.

In the past, it was always difficult to pick clothes for fat people and friends.

But when the salesperson apologized, "sorry, there is no size for you", such a "blow", fat friend must have suffered a lot.

Fat people dress for fat people friends to solve this embarrassing scene.

It is understood that the large clothing market in the clothing market is basically casual, and there are few formal clothes.

A shopkeeper who runs a large-sized garment says that the cost of making the costumes is high, the size of clothes is strict, and can not be produced in large quantities. "But the market demand for fat people is indeed large."

Xiaobian understands that some of the shops that specialize in making clothes are doing very well, of which fat men are custom-made.

The owner of a clothing store said that summer is the peak period for custom-made clothes.

Obese men's clothing is not good, but the price is relatively high.

"Therefore, the fat people's clothing market has great potential."

According to the insiders, fat people's clothing store should focus on a "sentiment" in addition to the proper market positioning and targeted customers. One is to ask fat people to be attendants, fat to serve the fat people, and to balance psychological and increase communication opportunities; two, to represent different models with different symbols, to avoid the "obesity" of two words, to take care of the self-esteem of the fat people, to conform to the consumption psychology of the fat people; three, to establish our own customer files, regularly contact with the old customers, and provide some additional services, so as to establish a fixed consumption group.

This seemingly simple market for fat people is not that simple.

First, the design of fat people has special requirements in design. It should not only take into account the shape of fat people, but also have characteristics, so that they can stand out in the market.

In fact, there is no shortage of business opportunities in life. Many business opportunities come from understanding and caring for consumers.