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    Shoe Store Skillfully Push "Round To Round"

    2010/6/5 14:02:00 56

    Entrepreneurship

    Disappeared in Beijing for several years.

    Pointed shoes

    Now, there is a new place for it, because a shoe repair shop has launched a new "round change" service in response to the requirements of some "living people". It is through the combination of professional shoe repair masters and machinery that the tongs of the pointed shoes should be cut and cut, and then stitched again.


    Fashionable leather shoes are popular.


    Since March this year, in a shoe art store on the south side of Baisheng shopping center, one or two customers have changed their toes every day with their shoes with pointed or square heads. They have been asked to turn them into round heads, and they have been asked to turn them into "fish mouths". The processing fee is 150 yuan for each pair of shoes.


    At noon yesterday, the boss came out with a pair of brown leather shoes, one of them was very sharp, and one of the shoes had a small piece of wear. It was a fashionable fashion a few years ago, while the other one was smooth and 1 centimeters shorter than the "pointed shoes".


      

    Shoe art shop

    Instead of street shoe repair


    The shoe art shop, which was quite influential in Financial Street white-collar workers, opened in 2001. At that time, Lu Lu, who was still the boss of his livelihood, followed his friend's suggestion that "the shoe repair shops in the southern cities were very profitable" and invested 50 thousand yuan at once.

    "I threw my family in, and I was very upset at that time."

    She said, unexpectedly, she was stained with the light of "the first batch of shoe repair shops in Beijing": many customers at that time walked into her shoe repair shop with a sense of amusement.


    In the store, the most valuable family is nothing more than a metre long.

    Shoe repair equipment

    It can help shoes repair masters polishing, sticky bottom, grinding, nail palms, pressure to follow...

    It was from the south of the commercial Ru Ru family.

    Nail 50 to 80 yuan, sticky bottom 30 yuan to 50 yuan - all kinds of price fixing shoes are posted on the wall, compared with the vegetable market or the street shoe repair stalls, the price of the store is more than doubled.


    Customers haven't increased their prices in 7 years.


    At 12:30 noon, master Guanggui was still busy with his work.

    More than 20 pairs of shoes and sandals waiting to be processed in the corner of the shoe art shop still make it feel uncomfortable.


    Let the business of Lu Lu feel the pressure, as well as the rental, wages and material costs that need to be paid in the process of operation. However, she has never been over the price since its opening up, and has set up a discount of several hundred yuan for the old customers.

    Perhaps it is precisely because of this advantage, compared to Shang RUU Ru first stationed in Parkson another shoe repair shop, in the same stage for more than a year after the competition, quietly evacuated, its two storehouse in Parkson has also become a commercial Lu Lu branch.


    My business should be willing to eat "nest grass".


    As the saying goes: rabbits do not eat grass, but my branch also opened in Parkson.

    I have been asked whether this kind of cooperation will lead to both sides. The answer is No. because the customer groups of the two stores are different.

    As a store of Parkson's desiccation, close to Financial Street, many white-collar workers have become regular customers. In Baisheng, the two tier store has a better location, and its customers are mainly ordinary customers who go to Parkson.

    Moreover, rather than waiting for competitors to eat their own grass, I would rather eat them myself.

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