China'S Outdoor Products Are Developing Rapidly.

Recently, the China Industrial Enterprise Information Publishing Center (CIIIC) in the "2009 China outdoor products market analysis and Outlook" information report pointed out: "outdoor products in 2009 are less affected by the economic crisis. Online shopping has become a new channel for sales. Domestic famous brand Pathfinder is on the market, and overseas outdoor predators are rushing to the Chinese market. The competition is fierce and the market needs to be standardized.

Outdoor products are developing rapidly in China, but the popularity is still very narrow. In terms of sales volume, the top four leading brands of the outdoor outdoor products market in 2009 were Pathfinder, OZARK, Columbia and loesfus. Among them, Pathfinder led the outdoor goods market by 21.97% of the market share, and the total market share of the four brands reached 69.59%.

Since the outdoor industry was basically taken shape in 2008, the outdoor leisure products industry has become more and more popular in China. Just like the current season, outdoor leisure industry is thriving.

In the past year or more, the Pathfinder has been listed successfully, and the rise of China's outdoor brands is inspiring; the leisure style of Mu Gu Di has made the concept of "Outdoors" popular among the people; trankman has opened up the network direct selling mode, and the construction of outdoor products industry has diversified trends; not only OZARK, Columbia, lousfield, and other top international outdoor brands have accelerated their pace of opening up the Chinese market, but also new faces such as Lotto, camel, Aigle and Treksta have landed in China in various ways.

According to statistics, at present, there are more than 400 professional outdoor brands in China's domestic market, accounting for 30% of the local brands, and nearly 2000 retail outlets for professional outdoor products, and more than 1600 retail outlets for department stores. Other modes of sales are also developing rapidly in different ways. More than 400 outdoor outdoor hotels have been registered in professional outdoor Sporting Club Hotel, with outdoor outdoor media reaching nearly 100.

Since 2000, the average growth rate of retail sales has reached 48.9%, and the average growth rate of shipments has been 49.3%. At the same time, a series of industrial components including brand, channel, exhibition and professional associations have been formed.

In addition, the data provided by the organizers of the third Hangzhou outdoor exhibition in 2010 showed that the outdoor sporting goods market potential of our country could be shown: the exhibition attracted more than 2000 overseas businessmen from abroad, and 6000 professional outdoor and leisure products dealers from various provinces and cities in China. The turnover reached nearly 20 million dollars, and the total amount of signed contracts reached US $35 million 200 thousand.

Sun Yibing, deputy director of the China Light Industry Arts and crafts import and Export Chamber of Commerce, said: "China's outdoor products consumer market is attracting increasing attention. Through this exhibition, many of the original outdoor brands that only exported to China began to switch to the domestic market."

The rapid development of China's outdoor leisure industry reflects the sharp increase in the number of participants in outdoor leisure sports and the change of the concept of public life.

According to incomplete statistics, our country participates in organized outdoor sports population more than 70 times a year.

In recent years, outdoor sports are popular among young urban groups in China. In addition to traditional outdoor projects such as climbing, cross-country, mountaineering, skiing and so on, rafting, river tracing, surfing, field expansion, field survival, hiking and other projects have also been well received.

With the intensification of urbanization and the increasing pressure of work and life in cities, the urban living environment can not keep pace with the steps of urban economy and population development and the rise of income level. All these are the root causes for urban people to leave the traditional sports training places, go to the wilderness, feel the nature and release the pressure. Secondly, the increase of family car buying ratio brings convenience to family trips, as well as the rich natural tourism resources of China. These also provide a good realistic guarantee for the vigorous rise and future development of China's outdoor sports industry.

Among the large outdoor consumer groups, the professional level of "Alice" accounts for a small proportion. More people regard outdoor sports as relaxing life, returning to tranquility, dispelling fatigue and pressure.

According to the analysis of the insiders, China's "outdoor outdoor" market has huge space for development, and is on the rise in a straight line.

The "Outdoors" players do not regard the product as the exclusive sport, but integrate their products into their daily lives. The requirements for product quality and equipment category are not as professional as "small outdoor enthusiasts".

For this reason, more and more outdoor brands begin to pay attention to the fashion, leisure and life of outdoor products.

Self cultivation, printing, bright colors and dynamic style design are integrated into outdoor products. Even some well-known outdoor brands not only run very professional high-tech products, but also strive for more consumer products with leisure products.

When faced with the choice of professional Alice or mass consumer market, the Pathfinder turned to the latter because of the relatively low entry level, and more importantly, the larger consumer groups.

Link: brief history of China's outdoor products industry

In the early twentieth Century of 80s, more and more foreign mountaineering enthusiasts entered mountain climbing activities in China and gradually began to introduce the concept of outdoor sports into China. By the beginning of 90s, China had already owned its own professional outdoor stores and fewer outdoor sports products. By the beginning of this century, the outdoor products industry in our country had initially formed and began to develop rapidly. Especially after 2006, the entry of top international brands, the attention of international capital, the business opportunities brought by the golden week lifestyle, and the outdoor recreational sports such as mountaineering, rock climbing, self-help travel and self driving travel have become fashionable, which has greatly stimulated the rapid development of China's outdoor products industry.

By 2008, China's outdoor products industry basically formed a scale, represented by competing brands at home and abroad, diversified channels, abundant media resources, various forms of exhibition forums, and the function of professional associations including local clubs.