Clothing Manufacturers Play The "Children'S Economy" Brand

Just past "61" children's Day is a holiday for every child. Parents are also happy to buy holiday gifts for small children. Smart businessmen are looking at this business opportunity, playing the "children's economy" brand, and sales of children's products are increasing in the near future.

According to data from Taobao, the sales of children's articles on the Internet reached 430 million yuan this week before the children's holiday, which has increased by more than 115% compared with 2009.

Online shopping is convenient and affordable.

Childhood memory is that children's Day is bound to have new clothes.

The author sees from many stores in Beijing that attractive promotional advertisements such as coupons and discount are everywhere, and the festival atmosphere is strong. As a festival protagonist, children are naturally the mainstream consumer groups behind this promotion.

This year's children's Day promotion season, businesses in the promotion at the same time, the children and parents to provide more opportunities for interaction, through the game to allow participants to enjoy the fun of their parents, but also to improve the popularity of the store.

Although the activities of shopping malls are quite lively, many parents of working-class families are deterred from the hundreds of thousands of brand children's clothing.

In the face of increasingly luxurious children's clothing, many "post-80" parents are eager to dress their children from the shop.

"From the elegant princess dress to the spirit horse's personality, the Japanese and Korean wind from the young lady to the beautiful and dreamy English style, all kinds of cute children's clothing can be found online, and the price is much cheaper than the physical store."

Many "80 after" mothers think.

According to the data, on the spending of children's holidays, online shopping parents spend 200 yuan for children's children's day, the cost of buying children's clothing is the most, children's sales volume is over 120 million yuan a week before children's holiday.