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The World Brand Forest, China Shoes And Clothing Brands Are Hard To Find.

2010/6/7 10:37:00 27

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Shoes And Clothing

"Speedy to name a China."

brand

The name. "

"Japan has SONY, Mexico has Corona, Germany has BMW, Korea has Samsung.

China has...

"You're not the only one to be asked.

Last year, China replaced Germany as the world's second largest exporter, and is expected to overtake Japan as the world's second largest economy this year.

As China's International Drama continues to increase, the lack of world-renowned brands threatens the dream of China's great power.

(June 7th economic reference daily)

The above contents are published in the Washington Post by the economic reference daily. Many Westerners can not say anything.

China

The beginning of the article.

The newspaper said that without a strong global brand, it meant that China could only do the world's factories with heavy labor, but huge profits were obtained by foreign designers and engineers.

For example, the Apple Corp has a large number of iPhone made in China, but if a high-end mobile phone sells for $750, it will be lucky for China to get $25.

The Washington Post points to the soft spot made in China.

Why China lacks world-class brands? This is a controversial topic.

We give away huge profits because we have global brands such as the United States, Europe and Japan, but we do not.

Consumers see counterfeit and shoddy, defective mobile phones, electrical appliances that need repeated maintenance.

What manufacturers see is probably the blind pursuit of foreign brands by consumers. Even if they are from the same Chinese manufacturer, they stick to international famous brands and Chinese independent brands, and consumers still rush to foreign brands.

Actually, this is a Chinese brand.

Competitive power

A prominent performance in the weak is not directly proportional to the gradual enhancement of China's national competitiveness.

If we look at the development of China's national competitiveness, although China's total economic output has risen to the third place in the world in the past few years, second only to the United States and Japan, China's color TV, washing machines, refrigerators, clothing shoes and hats and so on will occupy first of the world's output.

But in the world's brand forest, China's progress has been strikingly slow. So far, not even a Chinese brand has entered the top 100 in the world.

Last Thursday (June 3rd), only 9 brands in Asia were listed on the top 100 list of the world's most valuable brands in 2009, which was released by Inter-brand, an American consulting firm.

In September 2009, the US Business Week magazine and the international brand group jointly released the "2009 best brand list". More than half of the American enterprises were listed. In Japan, Germany, France and other countries, several enterprises were listed on the list.

In the 4 consecutive years (2006 - 2009), "the world's best brand ranking", Chinese brands are hard to find.