Why Is The Fuzhou Store Closed?
A few days ago, the odd looking suit was quietly closed at the 100 square meters store in Rongcheng business center, Wuyi Road, Fuzhou.
The Fuzhou regional leader said that the move was not delisting, but that the headquarters would look for the right facade.
However, many people in the industry believe that under the influence of a variety of reasons, it is an indisputable fact that the once famous spectacle suit is going downhill in Fuzhou.
Fuzhou local high-end department store responsible person said that in recent years, luxury brands have grabbed the Fuzhou market. In the more than 30 international first-line brands, men's clothing brands are the main brands. These men's clothing, especially suits, often cost tens of thousands of yuan, basically 5000 yuan.
Such a price will keep the original brand of the famous Western clothing as the representative. The average price is 3000 yuan / piece.
In popular fashion department stores, the men's clothing brand represented by G2000 is priced at 2000 yuan / piece.
And this price suit is the best seller in the mass consumption area.
"That is to say, before the luxury goods come in, the market is dominated by the high-end market. But now, because of the huge rush of luxury goods, its main price and positioning have not been high and low. In addition, the impact of the online shopping market in recent years has led to a downturn in the market."
The above said.
It is worth mentioning that many clothing brands are seeking innovation and change. Since 2009, many Fujian clothing enterprises including the seven wolves, the Lun Lang, the tiger and the king of nine have been "touching the net". The official flagship store has been opened on the Taobao shopping platform of the largest shopping network in China.
It was founded in Hongkong in the early 60s of last century. It has been expanding for 40 years from a small Western-style clothes shop. Its chain store network is over 100 cities in Hongkong, Macao and the mainland.
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