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Fashion For Children'S Shoes Should Take Their Own Brand Line (1)

2010/6/8 9:41:00 33

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"Where can I buy high heels for 4 year old girls? I'd better have a 6 centimeter heel."

Recently, a young and fashionable mother on the Internet for her 4 year old daughter's search for high-heeled shoes has attracted the attention of many netizens.

This netizen said in his post that this year he is 27 years old and his daughter is 4 years old. She loves to be beautiful. So she hopes to help her daughter buy a pair of "high heels" to dress up.

People are right.

Children's wear

The idea is no longer in the traditional impression of cartoon, cute and so on. With the adult clothing brand competing for the introduction of children's clothing, the fashionable style of children's clothing will be more diversified, and will be closer to the adult line.

Children's shoes are fashionable in the new era.

Children's shoes industry

The development of a new trend, such as POOVE, ABC, dog, karting, Yong Gao, Kasiron and other famous brand of children's shoes, all take fashion as a major highlight of brand characteristics, which can be said to represent an improvement in the children's shoes industry.

Under the guidance of this series of high-end industries, more children's shoes brands have entered the "fashion" channel. However, in this process, some enterprises have misunderstood the fashion sense, equate children's shoes with adult fashion, judge children's consumption with adult eyes, and fail to notice the functional differences between children's shoes and adult shoes, which has caused similar distortion in the industry.

The concept of children's fashion needs to be rediscovered.

The formation of a consumption trend is caused by many factors and is recognized by the vast number of consumers.

According to the survey, in the Chinese children's shoes industry, the climax of pure cartoon and childlike style is falling slowly. Now more and more children's shoes brands are involved in children's fashion parties, and children's clothing industry is similar to this.

Existence is the reason. Children's fashion will become the mainstream trend of children's footwear industry in the future.

However, whether the fashion of children's shoes is equivalent to adults?

Misleading businessmen

Consumer

A person's birth is not accompanied by the inherent aesthetic sense, but in the day after tomorrow's growth, according to the comprehensive response of the surrounding environment to form a unique aesthetic needs.

Children, as the new generation, often need to rely on others in their consumption aesthetics, especially the adults around. Maybe children like a kind of shoes that are playful and fashionable, but they choose a product that they don't feel attractive with their mother's recommendation. Or, the children feel that this series of "adult" products are not attractive, and which one is the same.

That is to say, the aesthetic needs of children's consumption are not obviously independent.

Therefore, the excuse of pformation of children's consumption consciousness is beyond doubt.

We must exclude consumers who can not participate in production, which can only be misled by businessmen.

Businesses design children's products by winning the recognition of adults, and equate children's fashions with adults, ignoring the real children's fashion, ignoring the real feelings of children.

Many consumers, distributors and manufacturers believe that the difference between children's shoes and clothing and adult shoes and clothing is the size of the models. Children's shoes or children's wear are reduced adult products, but children's unique aesthetic needs and functional needs have never been consciously or deliberately ignored.

As the source of commodities, manufacturers should be aware of the concept of child health and realise them in production and establish the correct concept of "child health and I am responsible".

If the child can not help shouting: "I want this", that will be totally different. This will also be an important direction for the future development of children's shoes and clothing enterprises.

Children's fashion must be differentiated from adults.

Children's consumption has its inherent attributes. When manufacturers pursue children's fashion, they must ensure that products meet the needs of children's unique functionality.

The adult fashion of children's shoes and children's clothing is a misunderstanding of development. If we don't correct it in time, the result will be abandoned by consumers, which will affect the healthy and sustainable development of the brand in the future.