Analysis Of The Positive And Negative Effects Of Counter Specialization In Textile And Garment Professional Market

In recent years, Textile and Clothing The market building movement has been rising and rising. The obvious trend is that the scale is getting larger and the model is getting newer. Affected by trade barriers, export tax rebate adjustment, financial crisis and other factors, the domestic market has gradually become the main battlefield of clothing enterprises. Some property developers with a "sensitive" sense of smell began to turn their eyes to the field of clothing commercial circulation. At that time, textile and clothing commercial real estate projects with the names of "giant ship", "super aircraft carrier", "complex business", "intelligent", etc. were launched. At the same time, it is reported in the industry that the rent rejection rate of the oldest professional market in a well-known industrial cluster in Guangdong has reached 25%, while the rent rejection rate of a professional market established in Beijing in recent years has also reached 25% - 30%. This can not help but make people worried about the future development of the professional market.

Due to the influence of external environment changes, the professional market in the traditional sense is indeed becoming more and more difficult to do. The transformation of the channel expansion mode of clothing brands, the online shopping boom caused by the rapid development of the Internet, and the booming development of various commercial formats are squeezing the living space of the traditional professional market. From the perspective of the traditional professional market industry, the existence of many problems, such as the overall surplus caused by blind expansion and repeated construction, the increasingly serious homogenization of operation, the lagging management concept, and the insufficient service capacity, has reduced the overall competitiveness of most traditional professional markets. As the saying goes, "thousands of sails pass by the side of the sinking boat, and thousands of trees spring before the diseased tree", the decline of the traditional professional market has given birth to a large number of new textile and clothing markets. And many emerging markets are good at playing with concepts, which makes people confused. After careful analysis, we find that in this new round of city building movement, there is actually a trend of reverse specialization.

Positive and negative effects of counter specialization

The reverse specialization of specialized markets is manifested in the following aspects:

First of all, the large-scale involvement of professional real estate developers has led to the change of the value orientation of the professional market. As an important part of the textile and clothing industry chain, the traditional professional market mainly serves the needs of the industry. Although commercial real estate is covered with commercial shell, it is real estate in essence, focusing on leasing and selling properties. The operation of the whole project can be completely without the participation of textile and clothing professionals. The advantage of real estate developers' entry is "good money". As long as the concept is played well, they can fool the government to approve land and fool the bank to lend money. Because "good money" can strongly intervene in the industrial chain, regardless of whether the industry needs to be mature. This sometimes irrational intervention has indeed subverted the traditional professional market. Once the new concept and new model are successful, it is equivalent to giving the industry a strong mutation force, which can quickly promote industrial transformation and upgrading.

The disadvantage of the real estate dominated professional market is that it is risky. The profit seeking nature of real estate developers leads them to ignore the basis of industrial development and the allocation law of the industrial chain. Most of the projects attract speculators, which is easy to form bubbles. However, the real businessmen in the industry often don't buy it because they consider the needs of enterprise and brand development more. Such a project will eventually become a duet between real estate developers and house speculators from a song and dance drama that people in the textile and clothing industry are expected to participate in, leaving only the function of "entertainment".

Secondly, the excessive integration of the elements of the industrial chain has led to the transformation of the function of the professional market. The traditional professional market is characterized by oneness, which can derive some related business forms at most, such as logistics, auxiliary materials, basic business services, etc. In addition to the operation of textiles, clothing and other products, the new market also includes the integration and integration of more than half of the textile and clothing industry chain, such as brand display, conference and exhibition, agent franchise, e-commerce, design and research, brand incubation, market operation, trade logistics, market service, media promotion, etc. What's more, catering, entertainment, fashion and leisure, tourism and other contents are also integrated into the market. Such market functions are not included in the distribution and distribution of textile and clothing products, and they are even beyond the scope of textile and clothing industry. Integrated innovation is easy to excite people, because it means a breakthrough in the old model, the introduction of new concepts, new formats, and new operating models, and the upgrading and evolution of professional markets. But if you put all the elements you can think of together without asking whether they can form an organic combination, it is easy to make a hodgepodge of four different things.

last, Electronic Commerce The rapid development of the professional market has shaken its foundation of existence. Many emerging professional markets are keen to bring e-commerce into the market operation. The advantage of this is that it has increased the information dissemination and business platform, and increased the interaction channels with consumers, so it seems to be able to keep up with the trend of the times. On the surface, it has increased the attractiveness of the market. However, the rapid development of e-commerce is also shaking the foundation for the existence of professional markets. According to authoritative data, the transaction volume of the national online shopping market exceeded 200 billion yuan in 2009. The cash flow of 200 billion yuan originally belonged to professional market and retail market. In fact, the impact of the Internet on professional markets is reflected in two aspects. First of all, the emergence of the Internet has enabled some agents to place orders without leaving their homes, greatly reducing the cost of picking up goods, which is in sharp contrast to the need for customers from all over the country to travel to the coast to pick up goods. This also has an impact on transactions in the real market to some extent. Second, in the online shopping market, consumers can directly contact brand manufacturers through the Internet and place orders for transactions, omitting all intermediate links. This is also a blow to brand agents and professional markets that rely on intermediate links to make profits.

Where will the professional market go after the change of value orientation, function and foundation? With these changes, can professional markets be called professional markets? These problems are worth thinking about.

Be alert to the harm of non specialization

Reverse specialization is a trend that can lead to the upgrading and evolution of professional markets, but it may also bring negative effects. Reverse specialization is different from non specialization. Although the former subverts tradition in concept and operation mode, the specific operation should focus on specialization; The latter refers to a lot of new concepts and terms that make people dizzy, but all aspects are unprofessional.

Some developers are purely horse racing and land enclosure. As long as the government is fooled by the concept, everything will be fine if they get the land. If the project is just a profit seeking behavior of businessmen, without professional talents and professional operation, without studying the market demand, the changes of the entire industrial competitive environment, the operation rules of the professional market itself and the services that should be provided, it will inevitably lead to the "market with potential but without market". Businessmen earn their wallets and throw a pile of gorgeous rubbish to the local government and people.

in the light of Specialized market The dangerous tendency of non specialization should not be hotheaded as a government. We should have a clear understanding and correct assessment of the development of the local textile and clothing industry and the economic geography of the location. Without sufficient assurance, it is better to consult professional institutions and real industry experts in many aspects to objectively and fairly evaluate whether the project is suitable for local survival and development. As a textile and clothing enterprise, we should also be vigilant and not be confused by some fancy new concepts. In addition to carefully studying and evaluating the development prospects of the project, we should also listen to the words of the project operation organization and observe its actions to see whether its operation is professional and whether it has plans, determination and ability to develop the market in the long run. For ordinary investors or operators of shops, they should be more careful not to be misled by the speculation behavior manipulated by developers, otherwise they may be trapped and cannot get rid of.

Non professionalism can only bring harm to industry, local economy, investors and operators. We have to be vigilant at all times.

Propose:

The introduction of new concepts, new formats and new operation modes means the upgrading and evolution of professional markets. But if you put all the elements you can think of together without asking whether they can form an organic combination, it is easy to make a hodgepodge of four different things.