The Concept Of Home Furnishing Comes From The Warmth And Harmony Of The European And American Market Advocate (1).

The concept of home clothes originated in the European and American markets in the 80s of last century, and entered China in 90s. With the gradual improvement of people's living standard and the deepening of the cognition of home clothes, the market demand for home clothes will be more and more huge. The warmth and harmony of the initiating family will become the mainstream of the society, which will make the household clothes become the link of family emotional communication, and gradually become the necessities of people's leisure home life, and also a dress symbol of the family culture.

For the tense urban life, people need more relaxed and comfortable home emotional atmosphere, physical and mental release, virtually, to strengthen consumer clothing consumption.

Tracing the origin of brand

In the early 90s, because of the introduction of Korean dramas, the "Han culture" began to sprout in China. This is also the original form of Han culture. The plot and the mainstream of the Korean drama cater to the aesthetic taste of our audience. At the same time, the plot of South Korea's cultural details is displayed in detail, so that we can see some traditional Chinese culture, such as filial piety, respect for the elderly, kindness and etiquette, and so on. In the resonance, we find a sense of belonging, thus conquering a large audience and producing many "Korean fans".

Under such cultural background, the products of all kinds of "Korean culture" have been spawned. Clothing is the first to bear the brunt. The warm and delicate home furnishing culture has been pursued by "Korean fans" and entered into the era of clothing details "Han Han".

With the popularity of Korean dramas, such as "bridge over the wind", "Miss Mermaid", "watching and watching", the Korean style household dress culture has become increasingly mature, and has evolved into a fashion trend of "Korean fans" flaunting, becoming the inner symbol of taste style. The catalytic effect of Korean dramas thus extends, causing the commercial Domino effect.

"Sheng faction" introduces the concept of Korean household clothing products to China. Its background is the stage of "hahan" culture entering the mature stage, injecting fresh blood into the sprouting home furnishing market. The unique aesthetic orientation of Korean household clothes is gradually affecting the Asian home life culture. Korean household clothes, with local characteristics, are accompanied by tender elements and appropriate improvements at different times, thus deeply attracting the hearts of Korean fans.

The purpose of the "Sheng faction" brand is to refine the Korean household clothing culture, inherit the authentic Korean lineage on the original basis, and improve the traditional design pattern for balance, make full use of the plane composition of Oriental national costume and the integration of 3D clipping, combine some Chinese elements to form a free, refined and tender style of home furnishing, and have a market appeal to cater for the "Korean culture".

The Korean style is a metamorphosis of traditional household clothes. It encapsulates the form of Korean aesthetics, and contains the essence of Chinese culture. Its typical Korean personality will lead the trend of the household clothing consumption market and turn the new chapter of Korean household clothes.

The market potential of household clothing has been gradually revealed, which has attracted the attention of many dealers. However, the brand of household clothing still has the same style and homogeneity phenomenon. In today's market demand, the brand has already carried six meanings: individuality, service, quality, image, logistics and value. A brand without culture is always a promise in the wind, and the classic brand is coming through the trials of years.

Sheng faction is from South Korea, aiming at the fashion group that pursues the Korean style connotation of home furnishing clothes, taking the design concept of "comfort, health and warmth" as the design concept, taking the ultimate and aesthetical route. The Korean sentiment is based on the spiritual belief of "self-cultivation and Qi family", designed for the pursuit of beautiful and restrained consumers and smart consumers. At the same time, the interpretation of traditional household clothes is rewritten, and the charm, elegance, and delicacy of Korean fashion are penetrated into the interpretation of the quality of home clothes. The household clothes are not only the concept of clothes, but also a kind of culture, a gesture, and a layer of skin that can be designed.

Sheng faction in the original Korean clothing elements, blending Chinese classical symbols, so that it can move the Asian market more.

Enterprises win advantages

In the face of such a market development opportunity, hauping company, a Chinese brand operator, has taken advantage of the opportunity to strive for the production, sales and development of the upgraded Korean household clothes, explore and establish the management, development and competition mode of the new generation of brand household clothing enterprises in China, with the most advanced professional home garment production line to achieve the marketing goal of high-end management output and win-win performance. In order to comprehensively enhance the strength, the company has expanded 20000 square meters of production base, imported advanced production equipment and professional technicians, strictly controlled product development and quality control, rapid logistics system, advanced marketing mode, and perfect channel management, and moved towards the internationalization of enterprises.