Shoe Enterprise Marketing Is Busy Looking For Celebrity Spokesperson.

Recently, while many shoe companies are busy looking for celebrity endorsers and busy sponsoring sports events and large concerts, leopards have opened up a new position on the Internet: Leopard official blog. According to leopard shoemaking, leopard is the early childhood shoe business in Jinjiang. In the leopard blog, all articles are listed in the featured columns of leopard's latest reports, leopard brand culture, children's shoes fashion trend and spokesperson's columns. On the blog, you can download advertisements, songs and pictures from leopards everywhere.

The development of blog has penetrated deeply into the life and society deeply. Because of its "real-time and rapid dissemination" and "commercial application", it has become a marketing tool for many companies.

As a new marketing way, blog marketing has been pursued by more and more enterprises.

Through the blog "brand channel", enterprises can build a page around the brand in the blog, and gather brand fans.

Through this platform, enterprises can send various new products and promotional information to users.

Nowadays, the Internet has gradually penetrated into China. Blog has become a marketing tool for Chinese enterprises to disseminate information timely and increase the stickiness of users and enterprises.

The blog has made an elegant turn for the enterprise, and the distance between the public and the public in the twinkling of an eye is much closer.

However, many enterprises have misunderstood the concept of blog marketing, and regard blogs as a platform for publishing information similar to websites, publishing company introductions and product promotion information, but on the contrary, they fail to achieve the desired results.

What is blog marketing?

Blog marketing emphasizes selling character, selling ideas, personal blog is selling character, and enterprise blog is selling company's idea and culture and sharing of experience, but it only expresses different ways, blog marketing is through text to marketing.

Therefore, how to run a good blog is a question worth pondering.

First of all, enterprises should not blindly copy the experience of large enterprises according to their actual conditions. They should seek suitable methods and strategies according to local conditions so as to achieve development.

Secondly, enterprises should correctly understand and understand blog marketing, blog marketing, through text to hint readers' users, softly publicize businesses and businesses.

The so-called softness is to let readers unconsciously be caged in the advertising thinking circle. All blogs are based on propaganda, but need modification of methods and techniques.

Once again, blog readers are not increasing at any time and need long-term accumulation, so blog marketing department is a specific drug.

If I update several articles every month, I believe that more or less readers will be accumulated and their trust will be won.

Finally, there is a problem that we have to face in managing blogs, that is, readers' comments.

Any feedback on the product, whether positive or negative, bad reviews or high praise, should be treated with a serious attitude, and a positive solution should not be taken to delete comments, which will make readers feel that the enterprise is evading the problem.

It is best to write an article for the reviews to give the best response. The product apologizes for the quality problems and expresses its willingness to be responsible for the product. Then it sincerely explains the situation and sincerely makes some commitments to the customers.

In this way, we not only get the understanding and understanding of consumers, but also enhance consumers' trust and support for enterprises.

Although many people in the industry believe that the enterprise "open up" regardless of form or effect remains to be tested, since the opening of Bo in July 7th last year, the number of clicks has been only 4183 times, but leopard is optimistic about opening up: "children's shoes brand opening is still a new thing in Jinjiang. We will stick to it and make this blog a good platform for enterprise publicity and marketing."