Clothing Stores Need To "Cautiously" Purchase.

How to make a profit in a clothing store is closely related to the positioning of the merchandise and the view of its purchase. To run a good clothing store, besides having a certain financial strength and a good sales method, the most important thing is to "cautiously" purchase, then how can we let ourselves get into the good goods?

First, the first purchase must be small.

Generally, the new buyers, who first came to the wholesale market of clothing, saw so many good and cheap products and went crazy to buy them without thinking. As a result, they went back to the shelves and found that their stores had become a hodgepodge. What styles were there, and profits and inventory could be predicted.

So many of the first time shop owners have suffered a great loss in the first purchase, and some even joked: "the first batch of clothing stores will backlog, and cash will become a stock."

Therefore, the best purchase must be less, that is, the so-called trial marketing, because goods that are recognized by the market are the guarantee of profits.

Two. Have a clear positioning and planning for your shop.

First of all, you have to consider the environment around the shop, the trend of the passenger flow, the style and consumption habits of the goods, the ability to consume and the price positioning of the goods.

Nowadays, young people in the city are becoming more and more aware of their style and personality in dressing and dressing. Many of them will buy clothes of the same style and style in a fixed clothing store. Therefore, clothing stores should try to keep their consistent positioning and style, and attract customers with continuous updates. If a shop does not have a repeat customer, it will explain that your purchase is defective.

Secondly, when purchasing, only purchase the style that is in line with their own positioning. Other styles of clothing, no matter how beautiful, the price is much cheaper, it is best not to enter, insist on their own style, focus on operating your specific consumer groups, do not want anyone to make money, otherwise you may not earn money and there will be a lot of inventory risk.

Three, find the source of the source, reduce purchase cost.

A similar dress appeared in two different wholesale clothing markets, and the wholesale price was almost doubled.

Why is this? Now the clothing market is getting a good copy of each other, because the production of this garment manufacturer is definitely the cheapest, and other wholesalers may restock, and then wholesale, or even after several rounds of wholesale, the price will definitely rise.

In this regard, the price of purchase determines whether your storefront is competitive, one-time purchase is too small, and the cost of a single piece of goods can not be very low. This is the market rule. Only a large number of one-time purchases, and those who establish long-term procurement cooperation relationship, can they have lower market purchase price.

Therefore, it is very important to find the goods and get home from factories, so as to minimize the intermediate links and directly reduce the cost.

Price advantage is more important if you are selling low-grade goods and do not have a strong style advantage.

Four, identify target procurement market, and gradually establish long-term cooperative businesses.

If you want to become a mature clothing store business operator, do not understand the market information and commodity market is just like a blind person. This is just like a blind person. This is not a good thing, and it will not achieve good economic benefits. After you have determined the purchasing market, you should maintain close communication and cooperation with the businesses in the area, let the businessmen know you well know your purchasing demand and purchase time, and you should keep close contact with the businesses in the purchasing area by telephone, QQ and so on. There are many clothing store owners who run clothing stores for half a year, and there are not many suppliers who know each other well enough. This is not acceptable, because the trust and cooperation between the two sides are very important.

Five, build your credit in the supplier.

Although it is now a buyer's market, such as customers are always right, customers are God, and so on, but for a well received buyer's credit is also very important. Honesty and fairness are both for the two parties, not just for sellers. Some of our clothing store owners mistaken the idea that customers are God's ideas. They often default on commodity loans and do not cooperate with suppliers' reasonable matching requirements. This is a major taboo for our long-term cooperation.

When you first enter the industry, you must treasure your credit in the supplier's business, which is very profitable to your long-term business.

If there is a commodity quality problem, the general small problem can be solved as far as possible, not to find the wholesaler convertibility. We should solve the problem from the good faith, but not the complaining. This is the necessary professional quality of a mature businessman.