Online Real Name System Takes A Substantial Step Online Shop Says Tax Is Transferred To Buyers

　　 Network real name system A substantive step has finally been taken.

On July 1, the Interim Measures for the Administration of Online Commodity Trading and Related Service Behaviors (hereinafter referred to as the Measures) promulgated by the State Administration for Industry and Commerce will be officially implemented, which means that online stores will fully implement the real name system. Since the introduction of "new rules for online stores" by the industry and commerce department in 2008, the e-commerce market has welcomed new measures for standardized development.

This is actually related to the "rapid growth" of e-commerce under the regulatory vacuum. Data shows that in the first quarter of this year, the transaction scale of China's online shopping market reached 102.69 billion yuan, a year-on-year increase of 119.4%. It is expected that the overall market transaction scale will reach 475.5 billion yuan in 2010.

There are also some undesirable phenomena behind the huge data. "Previously, I bought a T-shirt online, and the shopkeeper said it was made of cotton, but when I got it, I found that it was not at all. I gave a neutral comment and pointed out the material, and then the shopkeeper kept calling me to delete the comment, saying that it had a bad impact." As an online shopping expert, "Zero" greatly appreciated the upcoming implementation of the real name system of online stores, "On the one hand, it can purify the online shopping environment and eliminate bad businesses. On the other hand, if the online shop operator has handled the industrial and commercial license, we will 'complain about it'."

However, the industrial and commercial registration is not for all online stores. Two key conditions must be met for registration and application for business license. One is that the registered capital is not less than 100000 yuan; Second, it must have a fixed business site. Nevertheless, the real name system of online stores is a good thing for consumers and online store operators. "If you take off your 'waistcoat', consumers and stores need to be honest." The "Smoke Cage Month", who sells bulk perfume online, told the author that she was worried that the real name system of online stores would become a prelude to tax payment. "What I do is small business. If I have to pay 17% business tax like the physical stores, the online stores will be overwhelmed."

management clothing The online store "Yuehu", which has been five years old, does not worry about tax collection. "If you really want to collect taxes, it must be everyone's collection, and the seller can pass on the tax cost to the buyer by raising the price." She is more concerned that once the real name registration is implemented, it means that you need to submit your real name and address. "Will my information be leaked or stolen?"

Although Taobao and other C2C enterprises claim that they have already implemented the real name system, for tens of thousands of e-commerce enterprises in China, how to effectively identify the real identity information submitted by sellers and effectively protect the information of the vast number of sellers from being leaked in the process of the real name system is a problem that network trading platform service operators have to think about.

Zhang Yan, Vice President of Guozhengtong Technology Co., Ltd. (hereinafter referred to as id5), said to the author, "The implementation of the real name system in online stores will, to a certain extent, determine whether the network real name system can be successfully implemented in the future. At present, the means to realize the real name system include submitting copies of ID cards, ID card readers, and online identity verification."

Among them, the submission of a copy of the ID card can only prove that the seller has given the identity information to the regulatory authority, and cannot prove the authenticity of its identity information, while the card reader can only identify the second-generation ID card. Although online identity verification can effectively identify the seller's information, it cannot guarantee that the verified real information will not be disclosed.

"In fact, no matter what kind of field of network real name system, there is only one core, that is, 'front anonymous, back real name'." Zhang Yan said that the identity communication service launched by id5 uses this principle. Previously, Identity Pass had been applied to the business systems of several communication operators and played a role in the national ICP filing and verification system. However, Zhang Yan hoped that it would have a broader market space. The real implementation of the real name system of online stores gave him an opportunity to see "this is a milestone event."

It's a coincidence. The Interim Measures for the Administration of Online Games recently issued by the Ministry of Culture clearly stipulates that online game operators should require online game users to use valid identity cards for real name registration and save user registration information. This measure will be officially implemented on August 1. How to protect personal information from leakage needs to be reconsidered.