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Central Asian Cloth Art: Green Hills Do Not Relax

2010/6/26 12:45:00 35

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Central Asia

Fabric art

It is a "dark horse" in Hangzhou's home textile industry. Now it lives in Yuhang's home textile industry. It has a record of doubling sales in three years before the financial crisis.

When central Asia started its business in 1999, it was based on high-end products. Since the financial crisis, the growth rate of Central Asia has gradually slowed down. Its sales increased from 160 million in 2007 to 180 million in 2009, with an average growth rate of about 10%, which is far from the peak growth rate.

Nevertheless, many colleagues have shifted the focus of the market to the domestic market.

market

At the same time, increase terminal control is different.

Central Asia

Still insist on its high-end market, the trend of the times, why does Central Asia break through?

Insist not relax Castle Peak

In 1999, Gao Jisheng and his wife started their business with 6 silk machines. When they formally built factories in 2003, they introduced the most advanced electronic jacquard and shuttleless looms at the time, and were engaged in the weaving of high-grade long fiber fabrics.

Perhaps Gao Jisheng himself is interested in design. In the fierce competition in the home textile industry, Central Asian cloth art has established the strategy of "competition from design and products" from the very beginning.

Central Asia has a design team of nearly 20 people. At the same time, in Britain and the United States, there are first-class designers in matching design, which can grasp the international trend in time and ensure the high quality and fashion sense of the products.

In the face of the rapidly changing market, Central Asian cloth art develops thousands of new products every year, breaking through all kinds of trade barriers.

The Central Asian autonomous design of these new varieties has risen from less than half of the initial stage to more than 80%.

In terms of technological innovation, Central Asia also spared no expense.

Central Asia currently has 80 advanced SULZER double door looms and STAUBLI electronic bibcock, all from Italy and France, each with a value of millions. In 2010, Central Asia invested tens of millions of dollars to pform flannelette, finishing production line, new production sofa production line and sand field extension line, so as to realize the "four line integration" of industrial park.

After completion, it can produce 70 million meters of high-grade fabrics and nearly double the capacity.

Without pferring the market and giving up manufacturing, Central Asia relies on first-class technology and design, and insists on keeping pace with the world's most advanced home textile technology.

Central Asia's luxurious luxury fabric series, traditional creative series, fashion avant-garde series, leisure comfort series are all popular all over the world. With the sharp decline of many enterprises' exports, the orders in Central Asia are more than ever before.

Vertical expansion of industrial chain

While continuing to maintain the advantages of technology and design, while the hard top overseas market, Central Asia also began to plan vertical expansion of the industrial chain. Since 2008, Central Asia has set up a finished workshop, trying to make curtains, pillows and other products.

However, the scale is relatively small, and the total income is only about 10% of the total.

In 2010, Central Asia began to exert itself in the finished product market. Because sofa fabric is not a terminal product, the fate of the market can never be grasps by itself. If you want to grasp the future, you must create your own brand.

In early 2009, China and Asia started to build the finished sofa production department and put into production at the end of 2009. It is estimated that the output value of 2010 yuan will reach 30 million yuan, and three years later, the output value will be 200 million or so.

In 2012, Central Asia was ready to promote finished sofa in the domestic market and create its own terminal brand. At the same time, Central Asia worked with Alibaba and China home textile network to carry out network promotion, and by 2015, it had set up 200 chain stores.

Within two years, Central Asia plans to open several flagship stores in Hangzhou and Shanghai.