American Consumers: Who Should Be Responsible For "Green" Clothing? (2)

2010/6/28 10:03:00 47

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Consumer Green Clothing America

Who should be "

green

Responsible?

Consumers have high expectations for the products they buy.

They want producers and

Brand dealer

Production and sales in an environmentally friendly manner.

When asked if they found that the clothing products purchased were produced in a non environmentally friendly way, who should be responsible for that, and 42% of the consumers thought they were producers.

However, the proportion of brands assuming responsibility also increased from 6% in 2009 to 11%.

The more "green" consumers believe, the higher the proportion of brand responsibility.

And consumers believe that manufacturers and brands have a close relationship.

Thus, "dark green"

Consumer

Pay more attention to brands because they are more concerned about environmental protection.

For example, a "deep green" consumer with a scale of up to 86% will check the brand's environmental policies before buying the brand.

In contrast, this proportion of "green" consumers is 71%, "light green" consumers are 27%, and "light green" consumers are 5%.

The survey also found that "deep green" consumers are most likely to take action to resist brands that they think are not environmentally friendly.

52% of the "deep green" consumers said that once they found such a situation, they would no longer buy the brand, compared to the "green" consumer's boycott ratio was 38%, "light green" consumers were 33%.

Most of the consumers of "green" and "light green" are uncertain about whether to continue patronizing the brand.

Of course, all consumers also say that consumers will gradually increase their trust in brands as brands show their environmental attitudes and take measures to reduce environmental disadvantages.