Riches, Birds, Forests And Peace: Meeting Challenges (2)

at present Bird of wealth Pay great attention to the development trend of footwear products. In Europe (France, Italy, Britain and other countries), the fashionable crowd is seen wearing fashionable shoes. These international fashion brands have launched a series of fashionable shoes. Over the past few years, movement, fashion and lifestyle have become an inevitable trend. 4, in China, sports brands are surging and developing vigorously. But most of them are homogeneous, and the quality of materials is weak. Products with high quality and high price performance are the opportunities for young brand AnyWalk.

Anywalk as a newly created brand It must be very different from the well-known "rich bird" brand. Lin Heping said: "first of all, their positioning is different. Rich birds have already established a relatively mature consumer group. AnyWalk faces young, vibrant and dynamic young people who aspire to freedom. Second, the management team is different. Rich bird has a relatively mature and rich experience in commodity R & D and market operation team. Understand the consumer demand of rich birds. AnyWalk is a young and energetic new force. They are active, open, dare to think, dare to fight and dare to innovate. They are pursuing new trends and new ideas. Third. product design In this respect, we must innovate, let the distinctive ideas run through the design works. So when the AnyWalk brand was launched, we integrated the international advantage resources: the C21 Design Institute of the United States; and for the first time in China, we joined the cross-border cooperation of 15 young artists such as London, Hongkong and Taiwan. I believe that the AnyWalk brand that is full of free creativity and fashion will definitely bring you a different surprise! And AnyWalk's pricing base is based on value for money. This is our competitive edge. We will not pursue more than ten times the added value of international high-end brands, nor will we compete with cheap goods at all. We strive to achieve fashionable design, exquisite materials, high quality, comfortable clothing, free and easy, and value for money.

When we asked how to maintain a youthful and fashionable mindset, Lin Ping said he had to subtract his age by ten years old, and his mindset would naturally be young. So he still understands young people's attitude towards fashion and their pursuit of fashion. But at the same time, Lin Ping also faces more challenges. As he said, in the business world, he is not ready to go back. He is ready to fight.