Children'S Shoes Enterprises Rely On Animation For Brand Growth

From growing together with "little broken children" to reinvigorate the "black cat sergeant" anti-terrorism police image, a child shoe company in our city has borrowed the cartoon image of domestic animation to endorse the brand management mode of low investment and "big tree" in exchange for the rapid growth of the brand.

All of this is expected by Chen Zhongxing, chairman of Nanhua children's shoes.

The huge investment involved in the field of animation is to attract a loyal audience of children, and to remind parents of the "black cat Sheriff" this cartoon image, so as to enhance the awareness and influence of South China Dragon children's shoes brand.

As early as 5 years ago, the South China dragon shoe industry successfully signed the cartoon image of the black cat sergeant with the Shanghai art film studio, and obtained the authorization for the brand building of the cartoon brand of the black cat sergeant.

Chen Zhongxing has his own understanding of this shot.

He believes that the purchase of well-known cartoon image authorization is a quick way to promote brand and product.

Li Zhubing, a Quanzhou Kung Fu anime, analyzed from the cooperative experience that low cost is the most concern of enterprises. The virtual spokesperson of the cartoon has strong plasticity, low investment risk and wide audience, and to a certain extent, the cost is lower than that of celebrity endorsements.

This is not the first time that Chen Zhongxing has been hand in hand with the cartoon image spokesperson.

At the end of 2005, a cooperation agreement was reached with the scavenging animated cartoon. The Nanhua dragon shoe industry was holding the "small broken child", and was authorized to produce and sell cartoon series children's shoes.

With the popularity of the Internet, children in the QQ, MSN, Email, forums and mobile phones can be seen everywhere.

Yang Xiaoming, general manager of Sega beauty animation company, thinks that finding a cartoon image similar to the product orientation and directly buying authorization will be more and more popular among children's shoes enterprises.

Although the industry has come to the end of the "cartoon era end", Chen Zhongxing still goes on without hesitation.

A 104 series of TV cartoon animation, "black cat sergeant", is expected to be broadcast on major TV stations across the country.

However, brand management experts believe that the cartoon image endorsement needs to appeal to the target audience through certain media or carriers, so as to establish and create personalized brand image in the market of brand image.

Compared with the signed cartoon image, the continuous operation is more important.

Because of its focus on investing in other projects, the subsequent investment is stretched to the limit, resulting in the slow pace of Nanhua dragon, a black cat superintendent, compared with its peers in 2008 and 2009.

"We must vigorously support distributors this year."

Chen Zhongxing introduced the strong return of the "black cat sergeant" to launch the advertising campaign, the new version of POP, TV advertising, and a series of promotional products, so as to maximize the value of "black cat Sheriff".

Chen Zhongxing's confidence has been further strengthened by the response of the autumn product seminar not long ago.