Zhou'S Two "Seven Wolves"

As a group of young entrepreneurs in Jinjiang's "entrepreneurial Gang", they are unwilling to take the old Chou brothers, hoping to speed up their development so that the seven wolves can retain the position of "leading wolf".

Starting from 1990, the wolf wolf costume began to take place. After 20 years, the market value of the seven wolf deep market exceeded 9 billion.

Earlier than the listed seven wolves clothing business, it is a company known as the seven wolf group.

The collective owned enterprise, established in 1985, has been privatized after equity restructuring. Today, it is not only the largest shareholder of the seven wolf Industrial Company, but also the platform for the seven wolf brand to try other diversified investments. The seven wolf group, which has the role of "parent company", has become famous in the first World War of investment bank, and has become a typical masterpiece of private entrepreneurs' equity investment.

In 2008, after the legal representative of the seven wolf group became Zhou Yongwei (Zhou Shaoxiong's elder brother), Zhou brothers completed the parallel layout of "industry and investment" in the "three carriages".

The division of labor between the two brothers in the industry and investment field has become the main form of local entrepreneurs in Jinjiang. In their view, the listed companies that Zhou brothers went out to do industry is a more reasonable framework for the diversification of the group controlled by the family, especially the equity investment.

Family Entrepreneurship: Division of labor and win win

In 2004, the seven wolves listed on the SME Board of Shenzhen Stock Exchange, becoming the first small and medium board listed company in Jinjiang, and the first listed company in the leisure clothing sector. Although the financing scale at that time did not seem to be huge today, it was enough to open up the scale with other competitors at that time, making the seven wolves have enough capital and scale strength to layout "POLO" product layout.

Twenty-first Century: the seven wolves are the first listed companies in Jinjiang's clothing sector.

But now looking back at the development of the seven wolves over the years, what are you not satisfied with?

Zhou Shaoxiong: we are also thinking about it. We should have more adventurous spirit. We should say that there are still many opportunities to be unsure. For example, we are not fast enough to buy commercial floor shops. We could have opened more shops, and the price of commercial real estate has gone up too high.

Twenty-first Century: your competitors are also growing fast.

Zhou Shaoxiong: from the scale of fund-raising, the number of listed competitors in recent years is larger than the scale we listed at that time. If we go public in recent years, we can do a lot of fundraising. If we raise more capital, we can do more things.

But at that time, it was pretty good.

Twenty-first Century: but you went public earlier and bought many other brands.

Is the strategy now looking for acquisitions in the upstream and downstream directions?

Zhou Shaoxiong: do not rule out the participation, but at the moment, it is still selling clothes with seven wolves brand.

Previously, the related sub brands had been stripped off the market.

Twenty-first Century: it was the three brothers who started their own business together to make clothes, but now the three brothers are already different in their division of labor.

Zhou Shaoxiong: now the seven wolves are a big brand. There are different companies, seven wolf groups, seven wolf investment companies, and seven listed wolf companies.

My brother and I are mainly in the clothing brand and overall operation of listed companies. Big brother Yong Wei originally was a bank origin. He is quite good at capital market and investment, and now he is in charge of group companies and investment companies.

Twenty-first Century: is there any contradiction between them?

Zhou Shaoxiong: contradictions are bound to exist. The key lies in how to resolve contradictions.

Twenty-first Century: when does a bigger contradiction occur?

Zhou Shaoxiong: for example, when deciding whether to go public.

My brother Zhou Yongwei and I both hope that the seven wolves can go to the capital market earlier, and enhance their brand influence by using external force. At the same time, they will regulate the management more.

Twenty-first Century: how to deal with it?

Zhou Shaoxiong: mainly communication.

Twenty-first Century: but communication will take a lot of time and cost.

Zhou Shaoxiong: we started restructuring in 2000, and spent two or three years to communicate, and finally persuaded everyone.

But time cost is acceptable to us. What matters is that the team agrees with each other.

Just like our brand name, seven wolves, I never believe in personal ability, but I believe in the ability of team.

Personal ability must be reflected and exerting the best in a team.

Electricity supplier era: opportunities and thinking

In recent years, there has been a sharp emergence of new listing companies in the clothing sector. The scale of fund-raising by Jinjiang counterparts is larger than that of the seven wolves.

The market pressure of the seven wolves is more obvious. On the one hand, the property cost of offline stores is rising. Zhou Shaoxiong began to rethink that the layout of the seven wolves in the large flagship store was not fast enough. On the other hand, the rise of electronic commerce was a blow to the existence of the clothing consumer industry, which made the traditional clothing enterprises seriously face up to how to better "e".

After 20 years of immersion in the clothing industry, Zhou Shaoxiong's view is that the future clothing enterprises will be integrated into the system resources, from the brand, supply chain to sales and other comprehensive operation capabilities.

In his view, the seven wolves should speed up. In the past few years, the biggest mistake is to pursue too much stability without expansion.

"Twenty-first Century": the rise of e-commerce has also spawned fashion clothing brands such as fan Vancl, and many young people now prefer the style of van guest.

Have you ever known anyone?

Zhou Shaoxiong: they all know very well and are no strangers to them.

Twenty-first Century: what do you think their advantages are?

Zhou Shaoxiong: now they mainly learn the mail order in the United States, mainly in cheap way to promote, mainly playing parity.

Of course, the price parity is not what everyone likes.

"Twenty-first Century": but one thing, customers have created a brand in the past few years through the Internet, while traditional clothing has been used for more than ten years or decades to achieve similar scale sales.

Zhou Shaoxiong: This is hard to say.

Twenty-first Century: don't you think this kind of business is very disruptive?

Zhou Shaoxiong: Nowadays, many things are subversive in the Internet era.

Just as there are capital markets, the accumulation of former enterprises is mainly natural accumulation, but the capital market will also bring about subversive growth.

Twenty-first Century: but the demand for all guests is even higher for the traditional clothing enterprises?

Zhou Shaoxiong: Yes.

Now, on the one hand, there are many possibilities of subversion, but there are also many confusion.

Some people can follow suit, and it may bring great calamities if they imitate blindly. But this new way can not help you to think. Indeed, many enterprises can develop in an unconventional way. They can make use of new technologies and make use of new capital forces to generate rapid benefits and development. This depends on how the enterprises behave.

The old enterprises will still be steady and step by step. It is a steady development. Some innovative enterprises are looking for risks to fight. It is also possible to try and try to grasp the risks and grasp the capital.

Twenty-first Century: who may have more space in the end?

Zhou Shaoxiong: finally, the strength of things, to see if it can ultimately provide consumers with real things, that consumers not only cheap, consumers do not buy things for cheap, sometimes need a sense of emotion, culture and a series of factors.

I think these are hard to compare.

Twenty-first Century: what is the last thing to spell?

Zhou Shaoxiong: now it's different. It's a system. The whole supply chain's coordination and operation capabilities include brand planning, sales terminal control and resource operation.

But the best is the three cart.

From the company's structure design, the "three carriages": the seven wolf industry shares focus on the main clothing industry of listed companies, and the seven wolf investment mainly focuses on strategic investment and financial management. The seven wolf group is stationed in the base camp to integrate resources. The latter two companies can be regarded as the assets of the brothers and family members. After 2008, they were focused on by Zhou Yongwei, the elder brother of the three brothers.

Twenty-first Century: in the single bank of Xingye Bank, the proceeds may be faster than 20 years in making clothes. Do you feel dizzy?

Zhou Shaoxiong: no feeling.

Because now investment is concerned, you have to see clearly the relationship between foresight and contingency of investment. Looking ahead is that you have spare cash, how do you arrange financial management, for example, you have more funds, your arrangement wants to manage money, and you need to invest steadily.

Investment strategy has something to do with people's desire. Strong desire will lead to high risk and expand. Suddenly, a great blueprint is to be realized. At this time, there will be a particular persistence.

We will be more robust. First of all, we will see the future development.

Twenty-first Century: is Societe Generale Bank quite accidental?

Twenty-first Century: it seemed very wise at that time not to use the platform of listed companies to do equity investment.

Zhou Shaoxiong: if a listed company to invest, on the one hand, we should not pay enough attention to the concept of development, so it is not a good idea to evaluate the development prospects of enterprises.

In addition, if the listed company and equity investment are in one piece, the governance structure is not very clear.

Twenty-first Century: is this structure the choice you have made after studying other models seriously?

Zhou Shaoxiong: Generally speaking, most companies are inclined to this structure.

However, after undertaking equity investment, industrial enterprises can not ignore the main business, but not the main industry.

"Twenty-first Century": some fund and investment companies outside, such as Yunfeng fund and Hongqiao venture capital, all share shares.

Zhou Shaoxiong: Yes.

Yunfeng fund is owned by Dai group.

If they invest in the field of clothing movement, I will participate more.

Twenty-first Century: how do you evaluate the value of Yunfeng fund?

Zhou Shaoxiong: it should be said that there are certain resources, we voted him, his team is good, we do not need to spend too much energy.

They are very imaginative, but in the process of doing it, they still need to work hard.

Twenty-first Century: but most of these entrepreneurs are investing in themselves. How can they balance them?

Zhou Shaoxiong: I think everyone will do this balance.

There are some things that I think are contradictory, but not very big.

The problem is: if there are shareholders of some project enterprises, if they contribute, they need more funds to contribute.

There is still a commercial rule inside.

For example, if you have a project, you can see that the price is high and the resources are better.

Twenty-first Century: is there any investment in the financial sector after Xingye Bank?

Zhou Shaoxiong: sunshine insurance, and some other securities.

We do not invest in the concept of pure PE. The team is also gradually mature, and the rhythm is also hoping for some stability.