How To Manage A Children'S Clothing Store Successfully?

In today's clothing market, there are many friends in children's clothing business, but most of them look at how others do their own work. They also look at other people's discounts, and they also offer discounts. They also look at other people's high prices. They also have high prices. They do not have their own business philosophy. In the end, everything is slower than others.

The traditional idea of children's clothing business is often a misunderstanding in discount stores.

Consider the idea of traditional children's clothing store, and think that the color is good and the size is the first factor.

The discount shop is characterized by incomplete size and relatively backward color. Naturally, it can not be perfect when it comes to purchase. Only by taking advantage of weaknesses and giving play to the inherent characteristics of discount stores: brand + low discount.

The pursuit of profiteering thoughts

This is a few years ago.

Although our children's wear can only be sold at 50 percent off or 40 percent off with a price of 1-2 discount,

But such a business has no characteristics and advantages. Just imagine how long a children's wear shop without any advantages can persist in such a competitive society.

WAL-MART can be the top 500 in the world, and it depends on "parity day by day".

While operating discount stores, add some new items to the market to sell.

Often such sales, operators are very difficult to grasp the yardstick, that is, how much is the new profit? If it is also maintained over 100%, such a children's clothing shop, when guests come in, the feeling is "good-looking" clothes (New) too expensive, no advantage, no sense of discount shop taste.

Other children's clothing is even more "ugly" under the new foil, regardless of the price advantage, after all, under such shopping environment, it seems impossible to start.

When purchasing, only consider large size, do not choose small size.

First, the clothing of each brand is located in a certain age group, such as 20-25 or 30-40 years old.

Naturally, the size of the former is usually small, and the latter will consider the majority.

In addition, the new children's clothing shop, every 10 guests into the shop, 7 suitable people, there will be no size of opinion, but the more fat guests will show younger children clothing smaller.

You bet.

As a shop keeper, we need to consider the needs of this part of the guests.

But the overall size of discount stores is usually between S-XL.

It is impossible to satisfy all customers' needs.

Some businesses will naturally consider looking for large size clothing to respond to guests' opinions, but such clothes are not cheap, and your advantage will soon be obscured by adulterated clothing.

Children's wear pick up code

For example, a brand of children's clothing has 100 colors and 2 colors, according to the general election method, we can see about 20%.

The other 80% is that there is no opportunity for consumers to see, that is, even sales opportunities are gone.

Plus color and size.

Generally speaking, the goods that pick up 2000 yuan will feel tired.

Just imagine, is your eye really so accurate? A 160 yuan short sleeved top coat will have many defects at the discount of 7-8 discount. The color is not good, it's a little small, and it doesn't match my skirt (trousers) and so on.

Under the discount of 4-5 discount, there is almost no opinion. Most of the time, it is better to see which is more suitable.

Below 70 percent off, the price factor is no longer an obstacle, and many problems can be accepted.

If we buy more people, it will be a big loss for others to buy them.

It's better to start first.

When stocking, afraid of too many goods, pressing goods and pressing funds.

Our request for the first time in accordance with 10 thousand /20 square meters is the minimum requirement.

Just imagine that there are too few goods in a shop. Can guests find the right clothes? Besides, ten thousand of the goods may sell 50% of the goods, and the gross profit is 5000.

If only 2000 yuan, then even sell 500 yuan is a problem.

Many goods are the foundation of a discount shop.

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Recommendation:

1, learn to sell, small size, so business will be better and better, good shape of women, wear anything to look good, naturally, the frequency of buying clothes is much higher.

2, profit should be reasonable, general 100% is more appropriate.

3, goods as far as possible according to a brand.

Size, color, color.

4, the replacement time generally 1-2 times a month is more appropriate, clothing analysis is not to the season, for example, the first half of the summer is a good sell collar, the second half is a good sell round collar.

Kolby believes that high quality brand portfolio can bring a win-win situation for shopping malls and brands.

Because different brands have their own advantages and different uses, a balanced combination can meet the needs of the same customers in different time periods, different occasions, different styles of products, and convenience of purchase, so as to attract more "repeat customers".

After the site is confirmed, the brand should also plan the selected area, find the "hot spot" area, and carefully consider the details of the size of the display window, the main entrance and the location of the catering area.

However, it is not easy to enter this stage. If there is no suitable address, it will be "wait" and "postpone the opening time."

She stressed: "the importance of site selection is beyond doubt. The location of the store itself conveys its brand positioning to consumers. In addition, the quality of the passenger flow mentioned above is also taken into account, and the two are indispensable.

If we can't find the right location, we'd rather postpone the opening time. "

It seems that whether the international brand or the developing brand, the location of its shops is a "itch" and "pain". Some experts concluded that the investment of shops should be focused on the development trend of regional economy, income level, residential district planning, and the introduction of population quality. It should be focused on the shops, the quality and quantity of purchasing power, and the quality of the shops themselves, so as to select shops with low time cost and great potential for value-added.

Under normal circumstances, the business district of the prosperous business district has a wide scope of business, large flow of people and high turnover. The large and medium-sized residential areas with high population density have a strong demand, and a stable tourist source can ensure the stability of the shops; the shops along the street have the geographical advantages of traffic arteries, the largest volume of passenger traffic, and the wider operation of the shops; the suburban residential community supporting shops have larger price advantages and development potential.