Temperature Change In Ji'Nan Shopping Mall Highlights 1 Degree Effect Of Shoes And Clothing

In the clothing industry, there is a "1 degree effect" theory, that is, when the temperature changes at 1 degrees, the sales volume of clothing will change greatly.

Temperature and clothing

Although women's clothing in Ji'nan shopping mall did not change by 1 degrees, the difference was obvious when there was a difference of four or five degrees.

The sales director of the women's clothing area of the underground shopping plaza, Ginza, describes how the temperature affects clothing sales by looking at the clothes on the models.

In early June, when the temperature of Ji'nan was hovering around 30 degrees Celsius, the models of women's wear area were mostly two waistlines with chiffon, small sling and chiffon sweater. The trousers were longer, even five pants, seven pants, and a lot of socks.

In recent days, the temperature has been hovering around 35 degrees, and the models have begun to "undress". The mixture of the two sets of patterns has been reduced. The large skin of the bare skin and the suspending aprons are much larger. The mini skirts and hot pants are appearing in large numbers, and even the fabric of the clothes is developing towards light, thin and penetrating.

Late summer discount will also be a step later.

The abnormal weather has also changed the style of women's clothing this year. This is the most obvious performance this spring.

At that time, the summer was late, but some spring clothes had been sold out. Many counters had to match the summer Chiffon style with winter cardigan and even the thin cotton padded jacket for sale.

Not only the style of clothing is adjusted accordingly, but also the marketing strategy is adjusted accordingly.

In late May, Ji'nan entered the hot summer, but this year until early June, sooner or later, it will feel chilly when going out with short sleeves. This also makes the light summer dress cabinet for more than half a month.

In mid June of last year, the first batch of clothing and footwear had been sold for over half a month, and some of the styles will also be on sale.

But now many counters are still on the new model, so the discount style is also postponed, and it is expected to be postponed for 1~2 weeks.

Clothing at 36 C above

"At 36 degrees, the passenger flow has dropped significantly". The change of temperature has also made some individual clothing stores quite sensitive.

Yang, manager of Purple Jade cheongsam hall, said that the customers were obviously less shopping in recent days.

Not only is the influence of hot weather unwilling to go shopping, but some people are sweaty and see some favorite styles, too.

For some clothing gathering areas, business in the evening becomes particularly important.

Ms. Cao, the owner of a trade dress near Weiyi Road, Ji'nan, said that it had closed before 7 o'clock in the evening, but now the number of customers coming shopping after dinner has increased significantly, and the closing time at night has even extended to 9.

For individual clothing store owners, 36 degrees centigrade is not only a matter of business, but also a higher cost. Air conditioners have to turn around when they start shop. The cost of photoelectric charges increases every day.

Retailers have considered the question of autumn wear.

Although today is still summer, but some brands

Mr. Chen, the agent of Yi Fei's clothing, said that in the past two years, the spring and autumn time has become longer. Especially in spring this year, the weather is getting warmer and warmer.

In previous years, there was "spring neck" in spring in Ji'nan. After winter, it was summer, and the sales of spring clothes were not optimistic.

This year's spring foreign minister, after entering the May, he acted as a brand of spring clothes, not to mention discount sales promotion, even last autumn's backlog of styles sold almost.

And the processing of brand clothing usually takes a quarter of a year. He also adds temporary orders to manufacturers, but after a year, he is just in time to catch up with labor shortage. Manufacturers are trying to protect the supply of summer clothing. Orders for spring clothes are simply too late to make. If it is not the impact of shortages, Mr. Chen feels that this spring's sales can at least increase by 30%.

Affected by this, he was also considering whether or not to take more goods in autumn clothes, but he was afraid of abnormal weather. "If the winter comes ahead of schedule, the more ordered autumn clothes will be kept in hand."