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Lufthansa And Swiss Airlines Follow Suit To Reduce Agency Fee For International Air Tickets

2010/7/2 16:35:00 37

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Today, I understand that from August 1st onwards,

Lufthansa

And Swiss Airlines lowered the agency fee from 3% to 1%.. Before Air China, China Southern Airlines, Ana, Japan Airlines announced that the agency fee of international air tickets should be reduced from 5% to 3%.

This is the largest "follow suit" behavior of shipping companies since its implementation of "zero Commission" in April 1st.

ctrip

Hua Li, spokesman of the press conference, said that the current commission reductions were all international routes, while domestic routes had not been adjusted for the time being, while the international airline commissions reached a maximum of about 9%.

"The price of international air tickets has been the highest from 9% to 7% in the past two years. This year, the most frequent downgrades occurred this year. From 5% to 3% and 1%., the main body of the Commission reduction is also from the foreign airlines to China Airlines and China Southern Airlines. The international zero Commission mode has become a major trend and will spread to China."

Ye Ping, head of marketing department of easy travel network, said.

At present, the cost of agents from airlines can be divided into two parts, first of all, 3% Commission, which is fixed, followed by "back", mainly based on the sales volume and price equilibrium of the agent.

Although the domestic air ticket zero Commission has not yet arrived, the online travel website, which mainly takes airline tickets and hotel agent commissions as the source of income, is also looking for its own way out.

Ye Ping said,

Easy travel network

Last year, after market research, it was considered that the zero commission would become more and more popular, and the company needed to get rid of the way that the Commission was the main source of income.

From January 15th of this year, Yi you began to "return commission" means, that is, the airline paid to travel commission to "buy back first" way back to customers.

This self breaking way to find a way out, in the first half of this year, easy to travel ticket orders increased by 30%, higher than the average growth rate of 10% in previous years.

Ye Ping said that the way of returning commission to get more customers is also investment stage for the company. The ultimate idea of easy travel is to attract more tourists to participate in travel agencies, tourist attractions and so on.

Recently, there are also reports that Ctrip is also preparing to reverse integrate travel agencies into traditional industries, including vigorously pushing the strategy of "Ctrip free travel", and finding ways out for the dilemma of reducing Commission profits.