Twenty Year History Of Sports Shoes Brand In China (1)

In China, the history of sports brands is not long, but the camp is clear:

Because of Nike,

If we say that with the formal establishment of the Guangdong Lining sporting goods company in 1989 as a starting point, the Chinese sports brand has evolved for twenty years, and now it is gradually moving out of the shadow of Nike and Adidas, each of which is brilliant.

On the last day of June 2010, Li Ning Co suddenly announced that the logo and slogan should be reshaped: "L" Pinyin logo became "human" logo, "everything is possible" and has become a more internationalized "Make The Change".

Side news

"Jinjiang Department"

The two or three line city is king.

In the southern part of Fujian, there is a famous brand city, Jinjiang.

Anta, PEAK, Hongxing Erke, del Hui, 31st degree, XTEP, Jordan, Meck, Hyde dragon and many other name brand names or no name sports signs come from there.

Twenty years of development of Chinese sports brand, they are also the trend makers.

In 1984, Nike, an internationally famous brand, invested in Quanzhou.

Thus, a Quanzhou native of a scooter started a small shoe processing plant with savings accumulated over the years and borrowed money from the east to prepare for the processing of Nike's brand products.

However, the processing plant was built, and Nike's factory moved away.

The Quanzhou people were unconvinced and decided to make their own brand, named PEAK.

That year was 1989.

The Quanzhou is the founder of PEAK, Xu Jingnan.

"In the 90s of the last century and before, most private enterprises in Jinjiang helped people to do OEM OEM.

But in fact, Fujian's advantage in doing OEM was not as strong as that in Guangdong.

After entering the 90s of last century, many shoemaking companies began to change their business strategies and try to make brands.

At that time, PEAK was one of the first enterprises to create brand.

Xu Zhihua said.

He is Xu Jingnan's son and now is the CEO of PEAK.

As Xu Zhihua said, it was a collective change.

In 1993, the company was founded in Jinjiang.

In 1994, the first sign of Anta was put on the doorway of a shoe factory in Jinjiang.

Ding Jiantong also renamed his everything shoe factory as Buick Company, and began to produce its own brand sports shoes.

Later, because of the trademark problem with Buick motor, it was renamed 360 degrees.

And the brand that came out in the same year is Jordan.

They became the earliest "Jinjiang Department".