Zuo Bao Sunglasses: "Love Yourself, Fashion Life"

　　 Jobo fashion Since its founding in 1999, sunglasses insist on "loving yourself, fashion life" as the core of the brand, integrating fashion, exquisite, durable, and many other elements, setting up a fashion and elegant brand image, always occupying a high share of the market, and becoming a few famous brands in China.

JOBO's main product price ranges from 200 to 700 yuan. In terms of domestic brands, the company will take the middle and high-end route and adopt competitive pricing strategy to enter the market. Domestic high-end products are almost entirely owned by foreign famous companies. MONOPOLY The price of our products has a price advantage relative to the products of foreign famous companies, accounting for only 60% of the average market price, and has a larger price space. So we can use the brand to draw up grades and establish a good corporate image and brand image.

At present, the market of fashion goods is much higher in China, especially in the spectacle market. High-end Brand or traditional glass channel as the main sales channel, there are certain restrictions in sales. With the development of domestic fashion popularity in the past two years, domestic shopping malls in the early stage of single category have been gradually formed in the domestic market, and now the shopping mall counters are dominated by many kinds of products. Zobao company enters the market with all these points. The mode of counters + binding has set up counters and bundled shops in the whole country, and finally formed special counters to drive bundles to form regional management. Since its inception, JOBO has already sold more than 80 counters and more than 500 bundled points in the southwest, northwest, North China, Southern China, central China and Northeast China, and sales performance is also rising.