Discount No Guilt &Nbsp; Brand Shoe Shop Must Not Be "Shitten" By Discount.

Discount means discount, and ordinary people buy things with bargaining mentality. In order to satisfy consumers' mentality, businesses reduce the price of goods in order to achieve the goal of promotion better. Sell the percentage of the original price of the product and sell it.

Business discount is a common occurrence.

But as more and more brand shoe stores use such sales strategies, and some new ones,

The economic recession caused by the financial crisis has not been fully recovered until now. It can be said that most of the enterprises are still at the stage of recovery, which directly involves people's living standards. Low prices are still an important point attracting people's attention.

For women who are always fashionable, shopping and shopping, it is the best choice to find shoes that combine price, brand and fashion.

Wei Li's 9 yuan women's shoe store attracted the back of many eyeballs. That's why we caught the opportunity and incorporated fashion and quality into the original simple price war.

Despite the wonders, discounts will fall into a capricious trap.

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In the trend of discount, some brand shoe stores have drilled some loopholes in China's imperfect laws and inadequate supervision mechanism. They have issued false discount advertisements, such as the original price, lied about the discounts, only discounted individual products, lied about all the discounts, and dealt with the defective products, claiming that the genuine products were on sale, only half off of the products were sold, and five of them were ten percent off.

According to a survey conducted by CCTV investigation and consultation center, consumers believe that sales are the most vulnerable way to deceive people, but the discount is the top priority. Although people think that discount sales are easy to be fooled, it is difficult to resist the temptation of discount, but it is clear that the image of the discount will be hurt by the discount.

Frequent discount, folded image.

There is a famous principle of marginal utility in economics.

Discount activities will gradually diminishing the attractiveness of customers as the number of times increases.

In order to increase the temptation, we need to increase the discount rate constantly. At the same time, we should adopt the strategy of reducing prices regularly.

Undoubtedly, too much emphasis on discount activities in shoe stores will lose their vitality and, more importantly, damage the image.

At the same time, people have doubts about the quality of discount products.

Even if low prices can buy market share, but they can't buy customers' loyalty, they will turn to another shoe store with lower price.

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Therefore, the following three points need to be paid attention to:

First, clear the target of discount.

The purpose of price reduction can be varied, such as increasing market share, expanding sales volume, rewarding consumers and handling backlog commodities.

For large department stores, discount should not be used as a means of competition, but as a means of promotion, promotion is not to crush competitors, but to reward consumers or deal with seasonal goods.

Second, choose a good discount machine.

When the business is on sale, there are several discount times a year, and it can not be arbitrary. If the frequency is too high, customers will not buy it on the day of special price reduction, and the price reduction will be invalid if the price is not reduced.

According to the study of the Japan Chamber of Commerce and industry, there are three opportunities for the department stores to reduce their prices. One is that when prices are increasing at the end of the year or holidays, the price reduction can stimulate demand; the two is to deal with the backlog of commodities; the general choice of season ends; and the three is to return the usual part of the profits due to customer care to the customers.

The significance of the price reduction is to adjust the imbalance of the commodity structure, not just to increase sales.

Third, determine the way of discount.

The discount includes the scope and extent of the discount.

The determination of the discount scope should be determined according to the discount target.

From the perspective of return consumers, all commodities are subject to discounts, which are most likely to generate sensational effects.

However, the discount of all products must be compared with the benefit analysis, or that the number of benefits returned to customers must be determined.

Seasonal price cuts should not be confused with return consumers, nor can seasonal prices be declared as a return to consumers.

Fourth. Evaluate the effect of discount.

When making discount activities in decision-making, we must analyze whether we can achieve the goal in advance.

How much is the discount and how many products are sold?

Can it hurt the store image?

After the discount is completed, timely summary and assessment will be conducted to provide experience and lessons for future discount activities.

Besides, shoe stores should set up special advertising cabinets to attract consumers' desire to buy clothes.

Packaging advertising saves the display advertising cost, but the effect is remarkable. Even the display and display of commodity packaging itself can also play a good role in store communication.

In short, brand shoe shop discount is only a way to attract consumers. How to improve consumer's dependence on brand requires brand to excavate its own characteristics to attract consumers' long-term consumption.