Brand Women'S Wear: Why Not Try Adding "Partial Questions"?

"We seldom offer discounts. The principle is that the products will not be discounted during the season. This is a great pressure and difficulty, contrary to the atmosphere.

I think discount may be a first-aid method.

But in the long run,

"Price competition is nothing less than chronic suicide.

The clothing brand has always been pursuing the added value, relying on the brand to get the added value, rather than relying solely on products to make profits.

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Although almost all the brands in the interview showed dissatisfaction and abandonment in the way of discount sales, they said they should "discount as little as possible, and do not advocate discounts in principle". But they also reluctantly indicated that it is very difficult to adhere to this principle because the brand is relatively passive, "many times they are forced to discount, and the brand will face great pressure when they do not discount, sometimes even the chairman of the shopping mall runs to criticize the floor manager."

Why many brands are discounted? The focus is that the brand has not been differentiated, and has not really met the real needs of customers.

Women's clothing enterprises are facing a large-scale shuffle. Clothing must have its own personality, and sales promotion will lead to other people's desire to buy. It will inevitably enter a bottleneck. If a work can stimulate customers' desire to buy, the price will not be the first consideration.

Designing works that are suitable for some people, arouse their sympathy, and cultivate their customers' brand complex is the way to survive.

In fact, in the way of promotion, the brand is learning to add more.

Flexible advertising strategy

In terms of publicity and promotion, coconi passed the press conference more frequently, which is the most conventional and effective way to publicize designer's brand.

Coconi will also choose to cooperate with fashion magazines and TV stations.

Cooperation is not through hard advertising, but through participation in some activities to promote brands, such as entertainment presenters and guests of clothing, television drama actors, costumes, Star Awards clothing, etc.

"These promotion methods will not be immediate and need to be maintained. It will enhance the brand value in a subtle way."

The director of coconi should be Cui Jian.

VIP? Come in!

In Shenzhen's flagship flagship store, the first floor is a spacious and bright fashion shopping district, which continues the original natural elements. The two floor of the shopping district is skillfully designed to be a "flower tea bar". This is the VIP Small City Club of Providence, and the providence is provided to the exclusive area of VIP.

There are always some theme party, fashion salons about beauty, professional color talks, fashion shows, and free VIP.

Many VIP have made friends here.

In addition, Providence is planning to build a VIP field in the wild, open to VIP, waste and aestheticism, and create a vanilla garden where members can enjoy all the natural interests of all other business environments.

Addition of "problem"

The addition of "Yi Hui" seems to be a bit of a problem. Relying on its unique brand marketing strategy, it has embarked on the road of success. In most local businesses, it also relies on advertising as a popular form of promotion. It has been looking for a way to enhance brand building to the cultural field.

The publication of Yi Hui's fashion magazines, the establishment of design concept factories, and the holding of the celebrity forum for fashion life, Zhao Huizhou put his eyes on the broad field of fashion and based on deep cultural accumulation.

In March 2005, "Yi Hui Hui" began to plan for the Centennial Fashion Museum. This is the first museum of textile and textile industry founded by private enterprises in Shenzhen. It is also the first fashion themed Museum in China.

Today it seems that this is a new operation mode to promote the upgrading of traditional industries by vigorously developing the creative and cultural industries. It is also the best cultural card ever produced by Yi Hui. Although other brands followed suit later, they built such museums, but none of them was so impressive.

"For clothing brand, what is the core value of a brand? What is the difference between a brand name garment that is several thousand yuan or even tens of thousands of dollars, and a general garment with the same material and good workmanship? The core is the different connotation of brand culture, that is, the added value is different."

General manager Zhou Sheng explained, "we have done a lot of things that seem to have nothing to do with clothes.

Technology, technology, equipment, sales and other hardware can be copied, but the cultural energy hidden in clothing can not be pplanted.